Remote Senior Product Manager, Ecommerce Platform

Liftoff; Lansing (MI); Remote; USD 198,000 - 280,000; Full time

Benefits offered by this job

Medical coverage

Wellness stipends

Country-specific perks

Job summary

Liftoff is seeking a Product Manager to own a new e-commerce advertising platform from zero to beta and toward general availability. You will partner with engineering, ML, and go-to-market to shape strategy, priority the roadmap, and define scope, with strong autonomy to own the business case and attribution architecture.

You will represent Liftoff with customers and partners, drive the experimentation roadmap, and ensure compliant handling of data, privacy, and measurement while coordinating

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web/mobile identity and attribution.
• Experience taking a product from beta to GA with data-driven pivot decisions.
• Ability to lead with a clear unit economics focus.

Responsibilities

• Set product strategy, goals, and success metrics for the new e-commerce platform.
• Own unit economics and determine launch readiness and scaling decisions.
• Define ideal customer profiles and GTM strategy with cross-functional teams.
• Lead ML experimentation roadmap and interpret results for GO/NO-GO decisions.
• Ensure compliance, data protection, and consent policies with legal.
• Drive partnerships and integrations across commerce and measurement ecosystems.

Skills

Product management

Performance advertising

ML experimentation

Cross-functional leadership

Identity & attribution

Tools

DSP

MMP

Ad network

Job description

Liftoff is seeking a Product Manager to own a new e-commerce advertising platform from zero to beta and toward general availability. You will partner with engineering, ML, and go-to-market to shape strategy, priority the roadmap, and define scope, with strong autonomy to own the business case and attribution architecture.

You will represent Liftoff with customers and partners, drive the experimentation roadmap, and ensure compliant handling of data, privacy, and measurement while coordinating