Senior Product Lead - E-commerce Ads Platform

Liftoff; Colorado Springs (CO); Remote; USD 198,000 - 240,000; Full time

Benefits offered by this job

Medical coverage

Wellness stipends

Country-specific perks

Job summary

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will define strategy, prioritize the roadmap, and partner with engineering, ML, and go-to-market teams to shape the product from beta to general availability.

You will own the business case, experimentation roadmap, and attribution architecture, representing Liftoff with customers and partners. This is a largely individual-contributor role with autonomy.

Qualifications

• 8+ years of product management experience in performance advertising.
• Hands-on depth in web and mobile identity and attribution.
• Proven ML experimentation experience and ability to interpret results.
• Cross-functional leadership across engineering, ML, GTM, and finance.

Responsibilities

• Define product strategy, goals, and success metrics for the ecommerce platform.
• Own unit economics and launch readiness, guiding scaling or pivot decisions.
• Collaborate with GTM, sales, and onboarding to shape roadmap and customers.
• Partner with ML and Eng to plan experiments and evaluate outcomes.
• Own identity, attribution, and platform integrations.

Skills

Product management

Performance advertising

Identity & attribution

ML experimentation

Cross-functional leadership

Experiment design

Job description

Liftoff is building a new e-commerce advertising platform and seeks a senior Product Manager to own it from zero to one. You will define strategy, prioritize the roadmap, and partner with engineering, ML, and go-to-market teams to shape the product from beta to general availability.

You will own the business case, experimentation roadmap, and attribution architecture, representing Liftoff with customers and partners. This is a largely individual-contributor role with autonomy.