Senior E-Commerce Growth Specialist, Skincare DTC

AbbVie Inc.; Irvine (CA); On-site; USD 97,000 - 184,000; Full time

Job summary

AbbVie Inc. is seeking an Ecommerce Sr. Specialist to lead the skincare portfolio DTC storefront.

You will own the website experience, drive revenue through CRO, subscriptions, and on-site promotions, reporting to the Director of Ecommerce and Operations. Collaborate with Consumer Engagement, cross-functional teams, and agencies to meet growth targets. You will translate marketing goals into site strategies, manage product merchandising, optimize SEO/GA, and oversee promotions, launches, and

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• 5-7 years in hands-on eCommerce marketing within Beauty, Wellness, Fashion, CPG, or Healthcare industry.
• Demonstrated leadership in strategic marketing, platform management, and web-based practices.
• Strong ability to project manage and collaborate with cross-functional teams.
• Strong analytical, communication, and influencing skills.

Responsibilities

• Strategic Execution: translate marketing goals into actionable website strategies, focusing on site experience and revenue growth.
• Promotional Management: lead setup and execution of on-site promotions and banners.
• Subscription/Auto-Replenish Management: own end-to-end subscription experience and retention initiatives.
• Conversion rate optimization and testing: lead A/B and multivariate testing to improve site conversion and AOV.
• Content & Merchandising: manage site catalog, launches, and collections with compliance review.
• Search & Discoverability Collaboration: optimize for traditional search and AI-driven answers.
• Execution of product launches, campaigns, and seasonal site changes.
• Performance Analytics: analyze data to identify growth opportunities and report KPIs.
• TikTok Shop oversight: support day-to-day management and affiliate relationships.

Skills

Marketing leadership

Project management

Analytics

Communication

SEO basics

Collaboration

Education

Bachelor's degree in Marketing, Business, or related field

MBA or relevant advanced degree preferred

Job description

AbbVie Inc. is seeking an Ecommerce Sr. Specialist to lead the skincare portfolio DTC storefront.

You will own the website experience, drive revenue through CRO, subscriptions, and on-site promotions, reporting to the Director of Ecommerce and Operations. Collaborate with Consumer Engagement, cross-functional teams, and agencies to meet growth targets. You will translate marketing goals into site strategies, manage product merchandising, optimize SEO/GA, and oversee promotions, launches, and