Senior Website Product Lead - Digital Experience & Strategy

AbbVie Inc.; Mettawa (IL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie Inc. is seeking a Senior Website Product Lead to drive web strategy, roadmap, and delivery across Immunology, Oncology, Neuroscience and Specialty franchises.

You will lead a matrixed team, manage vendor partnerships, and ensure content optimization, site tagging, analytics and personalization align with brand goals. You will partner with Brand Marketing, IT, and agencies to execute launches, optimize processes, and advance the digital transformation agenda with a focus on governance and

Qualifications

• Experience leading web platform initiatives across brand websites.
• Strong ability to align strategy with execution in a matrixed organization.
• Proven track record in digital marketing platforms and web analytics.

Responsibilities

• Lead cross-functional teams to deliver web projects and programs.
• Drive SEO, tagging, analytics, and personalization initiatives.
• Develop and publish operating model playbooks and governance.
• Mentor team members and manage product lifecycle from inception to retirement.
• Collaborate with Brand Marketing, IT, agencies and BTS for launches.

Skills

Leadership

Stakeholder management

Product management

Digital marketing

Tools

Adobe Experience Cloud

AEM

Jira

Smartsheet

MS Project

Job description

AbbVie Inc. is seeking a Senior Website Product Lead to drive web strategy, roadmap, and delivery across Immunology, Oncology, Neuroscience and Specialty franchises.

You will lead a matrixed team, manage vendor partnerships, and ensure content optimization, site tagging, analytics and personalization align with brand goals. You will partner with Brand Marketing, IT, and agencies to execute launches, optimize processes, and advance the digital transformation agenda with a focus on governance and