Senior Website Product Lead: Drive Digital Impact

AbbVie; Illinois; Hybrid; USD 140,000 - 180,000; Full time

Job summary

AbbVie is seeking a Sr Website Product Lead to drive the web roadmap, delivery and optimization across multiple brand franchises. You will partner with Marketing, IT, and agencies to ensure strategic alignment, manage pilots, and lead a high-impact web platform program.

Responsibilities include governance, content optimization, personalization, testing and analytics, ensuring timely delivery and value realization for Immunology, Oncology, Neuroscience or Specialty brands.

Qualifications

• Requires expert knowledge of digital marketing platforms.
• Strong experience with web product leadership and CMS systems.
• Experience with personalization and analytics tools.

Responsibilities

• Lead end-to-end website projects across Immunology, Oncology, Neuroscience and Specialty brands.
• Coordinate cross-functional teams including Marketing, IT and Agency partners.
• Drive platform governance, SEO, tagging, analytics and testing initiatives.

Skills

Adobe Experience Cloud

AEM

Analytics

SEO

Personalization

Tagging

Jira

Smartsheet

MS Project

PowerPoint

Tools

Adobe Experience Cloud

AEM

Target

Analytics

AAM/AEP

Job description

AbbVie is seeking a Sr Website Product Lead to drive the web roadmap, delivery and optimization across multiple brand franchises. You will partner with Marketing, IT, and agencies to ensure strategic alignment, manage pilots, and lead a high-impact web platform program.

Responsibilities include governance, content optimization, personalization, testing and analytics, ensuring timely delivery and value realization for Immunology, Oncology, Neuroscience or Specialty brands.