Senior Website Product Lead: Growth & Personalization

Quest Oracle Community; Illinois; On-site; USD 150,000 - 210,000; Full time

Job summary

AbbVie in the United States (IL) seeks a Sr Website Product Lead to drive strategy, delivery, and optimization for Immunology, Oncology, Neuroscience, and Specialty brands on the ADMP platform. You’ll lead cross-functional teams, manage pilots, and shape operating models for web programs across multiple sites.

Responsibilities include requirements management, content optimization, personalization, analytics, and collaboration with IT, Marketing, and agencies; you’ll mentor teams and ensure

Qualifications

• Requires minimum 10+ years of progressively increasing responsibility in product management or equivalent role managing large, complex websites.
• Proven track record launching web or mobile products and managing end-to-end product lifecycles.
• Experience with personalization, 1:1 data capture techniques, and privacy/compliance considerations.
• Deep knowledge of Adobe Experience Cloud, CMS platforms, SEO and analytics.
• Strong collaboration across Marketing, IT, agencies, and BTS in a matrixed organization.

Responsibilities

• Lead end-to-end requirements management with stakeholders to define scope and success.
• Manage platform enhancements and operating models for web products and pilots.
• Oversee content optimization, personalization, tagging, and site analytics.
• Coordinate with Brand Marketing, agencies, data teams, and IT for launches and enhancements.
• Mentor teams and govern product development from inception to retirement.

Skills

Requirements management

Personalization

UX design

Analytics

Communication

Leadership

Project management

Agile

Digital marketing platforms

Cross-functional collaboration

SEO

GEO

Tools

Adobe Experience Cloud

AEM

Target

Analytics tools (Adobe/Google)

MS Project

Jira

Smartsheet

Sitecore

SDL Tridion

Opentext

Oracle CMS

Job description

AbbVie in the United States (IL) seeks a Sr Website Product Lead to drive strategy, delivery, and optimization for Immunology, Oncology, Neuroscience, and Specialty brands on the ADMP platform. You’ll lead cross-functional teams, manage pilots, and shape operating models for web programs across multiple sites.

Responsibilities include requirements management, content optimization, personalization, analytics, and collaboration with IT, Marketing, and agencies; you’ll mentor teams and ensure