E-Commerce Senior Specialist

AbbVie Inc.; Irvine (CA); On-site; USD 97,000 - 184,000; Full time

Job summary

AbbVie Inc. is seeking an Ecommerce Sr. Specialist to lead the skincare portfolio DTC storefront.

You will own the website experience, drive revenue through CRO, subscriptions, and on-site promotions, reporting to the Director of Ecommerce and Operations. Collaborate with Consumer Engagement, cross-functional teams, and agencies to meet growth targets. You will translate marketing goals into site strategies, manage product merchandising, optimize SEO/GA, and oversee promotions, launches, and

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• 5-7 years in hands-on eCommerce marketing within Beauty, Wellness, Fashion, CPG, or Healthcare industry.
• Demonstrated leadership in strategic marketing, platform management, and web-based practices.
• Strong ability to project manage and collaborate with cross-functional teams.
• Strong analytical, communication, and influencing skills.

Responsibilities

• Strategic Execution: translate marketing goals into actionable website strategies, focusing on site experience and revenue growth.
• Promotional Management: lead setup and execution of on-site promotions and banners.
• Subscription/Auto-Replenish Management: own end-to-end subscription experience and retention initiatives.
• Conversion rate optimization and testing: lead A/B and multivariate testing to improve site conversion and AOV.
• Content & Merchandising: manage site catalog, launches, and collections with compliance review.
• Search & Discoverability Collaboration: optimize for traditional search and AI-driven answers.
• Execution of product launches, campaigns, and seasonal site changes.
• Performance Analytics: analyze data to identify growth opportunities and report KPIs.
• TikTok Shop oversight: support day-to-day management and affiliate relationships.

Skills

Marketing leadership

Project management

Analytics

Communication

SEO basics

Collaboration

Education

Bachelor's degree in Marketing, Business, or related field

MBA or relevant advanced degree preferred

Job description

• Compensation: USD 96,500 - USD 183,500 - yearly

Company Description

About AbbVie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

The Ecommerce Sr. Specialist r for our skincare portfolio is responsible for the day-to-day management, optimization, and strategic growth of the brands direct-to-consumer (DTC) storefront. Reporting to the Director of Ecommerce and Operations, this role will serve as the primary owner of the website experience, driving revenue through conversion rate optimization, subscription growth, and seamless promotional execution. You will collaborate closely with the Consumer Engagement team, cross functional teammates, and agency partners to ensure the online experience reflects our brand standard while hitting aggressive growth targets.

Key Responsibilities:

• Strategic Execution: partner with the Ecommerce Director to translate marketing goals into actionable website strategies, focusing on site experience, product merchandising, and revenue growth
• Promotional Management: lead the setup and execution of on-site promotions. This includes configuring discount logic, building promotional landing pages, and ensuring all site banners and messaging align with the marketing calendar.
• Subscription/Auto-Replenish Management: Own the end-to-end subscription experience. This includes managing the auto-replenishment logic, optimizing the “Subscribe and save” UX on product pages, and reduce churn via retention initiatives and partnership with the Alle team.
• Conversion rate optimization and testing: Lead the testing roadmap in partnership with the agency and tech teams. Oversee the execution of A/B and multivariate tests (landing pages, checkout flows, product descriptions) to improve site conversion rates and average order value (AOV).
• Content & Merchandising: Manage the site’s product catalog. This includes launching new products, managing collections, optimizing site structure, navigation and the integration of social proof to ensure a premium customer journey. Will work with compliance, legal and regulatory to ensure all creative and promotions are approved.
• Search & Discoverability Collaboration (SEO/AEO/GEO): partner with paid teams to ensure the site is technically optimized for traditional search and modern AI-driven answer engines. Oversee the implementation of their recommendations.
• Execution expectations: Execute product launches, promotional campaigns, merchandising updates, platform updates, and seasonal site changes
• Performance Analytics: Analyze consumer behavior using all ecommerce reporting tools to identify growth opportunities. Analyze site traffic and sales data to provide regular reporting KPIs. Use these insights to recommend data-driven improvements to the user interface (UI), user experience (UX), promotional and merchandising strategy.
• TikTok Shop oversight: support day to day management and partnership on affiliate model and site optimizations to align with DTC platforms.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)
• 5-7 years in hands-on eCommerce marketing within the Beauty, Wellness, Fashion, CPG, or Healthcare industry
• Demonstrated leadership in strategic marketing, platform management, technical literacy (understanding of SEO, AGO, GEO principals) and web-based practices to effectively manage technical specialists and agencies.
• Strong ability to project manage and collaborate with cross functional teams
• Strong analytical, communication, and influencing skills

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

• Ability to see the big picture, but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
• Good liaison with internal and external partners; ability to work in a matrixed environment
• Solid business acumen and ability to translate business and brand strategy into marketing programs
• Ability to manage and direct internal creative teams and external agencies
• Ability to thrive in a fast-paced, deadline driven, team environment
• Strong communication skills, both verbal and written
• Strong interpersonal skills

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at thetimeofthis posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographiclocation,andwemay ultimately pay more or less than the posted range. This range may bemodified in thefuture.

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

This job is eligible toparticipate in our short-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.Theamountandavailabilityof anybonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremains in the Company'ssoleandabsolutediscretion unless and until paid andmay bemodified at the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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