Senior E-commerce Growth Marketing Specialist

Placements24; Houston (TX); Hybrid; USD 36,000 - 54,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Employee discounts on fashion products

Industry-leading marketing tools and资源

Job summary

Placements24 is seeking an experienced Senior E-commerce Growth Marketing Specialist for a leading online fashion retailer in Randburg, Gauteng. This hybrid role combines remote work with in-office collaboration to drive customer acquisition, engagement, and retention.

You will develop campaigns across SEM, paid social, email, and affiliate channels, analyze performance, and optimize for growth. A strong track record in data-driven strategies and cross-functional teamwork is essential for

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 5+ years in e-commerce marketing with growth focus.
• Proven success managing paid acquisition (Google Ads, Facebook Ads).
• Experience with web analytics and marketing automation.
• Strong analytical skills and data-driven mindset.
• Solid SEO knowledge and email/CRM experience.
• Excellent cross-functional collaboration in hybrid teams.

Responsibilities

• Develop and manage integrated digital marketing campaigns across SEM, paid social, email, and affiliates.
• Analyze campaign performance and customer data to identify optimization opportunities.
• Conduct A/B testing to improve CAC and CLV.
• Manage budgets to maximize ROI.
• Collaborate with content, design, and web teams to ensure UX.
• Stay updated on e-commerce trends and competitors.
• Produce regular KPI reports for stakeholders.
• Identify new channels to drive acquisition and market share.

Skills

Growth strategy

Analytics

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Ads

Facebook Ads

Google Analytics

CRM systems

SEO

Email marketing platforms

Job description

About the Role

Our client, a leading online fashion retailer, is seeking an experienced Senior E-commerce Growth Marketing Specialist to join their dynamic team in Randburg, Gauteng. This role is crucial in driving customer acquisition, engagement, and retention through innovative marketing strategies and data-driven optimization. As a Hybrid role, you will have the flexibility to work remotely and collaborate in our Randburg office, fostering a balanced and productive work environment. You will be responsible for developing and executing campaigns across various digital channels, analyzing performance, and identifying key growth opportunities. The ideal candidate is a strategic thinker with a proven track record in e-commerce growth and a passion for leveraging data to achieve ambitious business goals.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across multiple channels including paid search (SEM), paid social, email marketing, and affiliate marketing.
• Analyze campaign performance, website analytics, and customer data to identify trends, insights, and opportunities for optimization.
• Conduct A/B testing and other experiments to improve conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLV).
• Manage and optimize marketing budgets to ensure maximum return on investment (ROI).
• Collaborate with content creators, designers, and web developers to produce compelling marketing materials and ensure a seamless user experience.
• Stay abreast of the latest e-commerce trends, digital marketing technologies, and competitor activities.
• Monitor key performance indicators (KPIs) and provide regular reports on campaign performance and growth initiatives to stakeholders.
• Identify new channels and tactics to drive customer acquisition and increase market share.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 5 years of proven experience in e-commerce marketing, with a strong focus on growth strategies.
• Demonstrated success in managing paid acquisition channels (Google Ads, Facebook Ads, etc.) and optimizing for performance.
• Proficiency in using web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent understanding of SEO principles and their impact on e-commerce growth.
• Experience with email marketing platforms and CRM systems.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Effective communication and interpersonal skills, comfortable working in a Hybrid model and collaborating with remote and in-office teams.

Benefits

• Competitive salary commensurate with experience and skills.
• Flexible Hybrid working model, balancing remote and office-based work in Randburg.
• Opportunities for professional development and career advancement within a growing company.
• Be part of an innovative marketing team focused on driving significant growth.
• Access to industry-leading marketing tools and resources.
• Collaborative and dynamic work environment.
• Employee discounts on fashion products.