Senior DTC Ecommerce Manager - Remote

OLIPOP PBC; United States; Remote; USD 135,000 - 155,000; Full time

Job summary

OLIPOP is seeking a bold, digitally native Sr. Manager of DTC to own and scale our direct-to-consumer business.

This role blends brand, technology, and performance to drive revenue and deliver best-in-class customer experiences across our Shopify ecosystem. Lead merchandising for brand site, CRM, Subscription, Affiliate, Social Commerce and Loyalty programs, turning first-party data into lasting relationships.

Qualifications

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand.
• Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTok Shop, Impact/Rakuten (required).
• Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs (required).
• Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth.

Responsibilities

• Own the DTC P&L and revenue performance across drinkolipop.com.
• Develop and execute end-to-end DTC strategy with the VP, eCommerce.
• Lead omni-channel CRM/Lifecycle Marketing and Loyalty strategy.
• Manage Affiliate and Social Commerce programs, including Tik Tok Shop.
• Oversee one direct report and multiple vendor relationships.
• Lead cross-functional initiatives with senior leaders to deliver a seamless customer journey.

Skills

DTC ecommerce

CRM & lifecycle marketing

Data-driven

Cross-functional leadership

Growth mindset

Tools

Shopify

Klaviyo

Stay AI

TikTok Shop

Impact Rakuten

Job description

OLIPOP is seeking a bold, digitally native Sr. Manager of DTC to own and scale our direct-to-consumer business.

This role blends brand, technology, and performance to drive revenue and deliver best-in-class customer experiences across our Shopify ecosystem. Lead merchandising for brand site, CRM, Subscription, Affiliate, Social Commerce and Loyalty programs, turning first-party data into lasting relationships.