Senior Director, Ticketing, Marketing & Revenue

Alabama-A; Normal (AL); On-site; USD 90,000 - 120,000; Full time

Job summary

Alabama A&M University Athletics seeks an Assistant Athletic Director for Ticket Operations, Marketing & Sales to steer ticketing operations, drive revenue, and lead fan engagement across sports. The role reports to the Director of Athletics and balances strategic planning with day-to-day management.

The position requires a Bachelor's degree, 3–5 years in athletics ticketing/marketing, strong NCAA knowledge, and the ability to work nights/weekends for home events.

Qualifications

• Bachelor's degree is required for consideration.
• Master’s degree is preferred for advancement.
• Experience in collegiate or professional athletics ticket operations or marketing is expected.
• Strong knowledge of NCAA/NCAA bylaws, SWAC regulations, and compliance reporting.

Responsibilities

• Direct box office and ticketing operations for multiple sports.
• Develop and manage ticket revenue budgets and provide performance reports.
• Lead marketing campaigns to drive attendance and fan engagement.
• Cultivate corporate sponsorships and premium seating opportunities.
• Ensure compliance with NCAA, SWAC, and university policies.

Skills

Revenue generation

Staff supervision

Strategic planning

Communication skills

Analytical thinking

Collaboration

Education

Bachelor's degree required

Master's degree preferred

Tools

Ticketing/CRM platforms

Job description

Alabama A&M University Athletics seeks an Assistant Athletic Director for Ticket Operations, Marketing & Sales to steer ticketing operations, drive revenue, and lead fan engagement across sports. The role reports to the Director of Athletics and balances strategic planning with day-to-day management.

The position requires a Bachelor's degree, 3–5 years in athletics ticketing/marketing, strong NCAA knowledge, and the ability to work nights/weekends for home events.