Senior Director, Retail Strategy & Growth (Hybrid)

Publicis Groupe; Minneapolis (MN); Hybrid; USD 121,000 - 174,000; Full time

Benefits offered by this job

Wellness and health benefits

Adoption and fertility support

Pet adoption assistance

Flexible working arrangements

Work Your World program (6 weeks)

Job summary

Publicis Groupe seeks a Senior Director, Retail Consultancy, to own client retail strategy and performance. You will lead connected commerce programs, develop annual plans, and drive Marilyn-enabled insights for impactful recommendations.

Role requires building cross-functional partnerships, expanding business with key retailers, and guiding teams to deliver on growth objectives with data-driven decisions.

Qualifications

• Bachelor’s degree in advertising, marketing, business, or related field; MBA preferred.
• 8+ years in marketing, ecommerce, media or advertising with grocery retailers.
• Dynamic personality able to engage and influence diverse audiences.
• Industry knowledge incl. CPG, retailer info, and market trends.
• Proven leadership to inspire teams and deliver top performance.
• Strategic thinker for Shopper Marketing programs and day-to-day mgmt.
• Strong listening, written and verbal communication skills.
• Willingness to travel.

Responsibilities

• Provide thought leadership and contribute to client strategy for retailer partnerships.
• Collaborate with clients and retailers to align omni/shopper and media plans.
• Act as change agent to drive client and agency performance.
• Identify growth opportunities within assigned retailer/class of trade.
• Own the retail media relationship and develop plans to hit objectives.
• Manage client relationships with shopper marketers, sales teams, and Marilyn insights teams.
• Lead mid-campaign optimizations and final recap recommendations.
• Support programmatic/DSP and testing activations.

Skills

Strategic thinking

Leadership

Retail marketing

Marilyn data analytics

Stakeholder management

Communication

Travel readiness

Education

Bachelor's degree in advertising or marketing

MBA preferred

Tools

Marilyn data platform

Job description

Publicis Groupe seeks a Senior Director, Retail Consultancy, to own client retail strategy and performance. You will lead connected commerce programs, develop annual plans, and drive Marilyn-enabled insights for impactful recommendations.

Role requires building cross-functional partnerships, expanding business with key retailers, and guiding teams to deliver on growth objectives with data-driven decisions.