Senior Director, Retail Strategy & Analytics (Hybrid)

Mars United; Minneapolis, Northern (MN, KY); Hybrid; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid family care

Adoption assistance

Pet adoption

Employee assistance programs

Tuition assistance

Flexible time off

Matching gifts

Work Your World program

Diversity groups

Job summary

Mars United in Minneapolis seeks a Senior Director, Retail Consultancy, to own the client retail strategy and performance. You will lead reporting, Marilyn integration, and connected commerce initiatives to deliver measurable results for major retailers.

This role requires 8+ years in marketing/ecommerce with grocers. You will work in a hybrid setting with cross-functional teams across media, trade, and operations, driving growth and client satisfaction.

Qualifications

• Bachelor’s degree in advertising, marketing, business, or related field; MBA preferred.
• Minimum of 8 years in marketing, ecommerce, media or advertising with grocery retailers.
• Dynamic personality able to engage and influence diverse audiences.
• Deep industry knowledge of CPG, retailer dynamics, and trends.
• Proven leadership to deliver top performance and drive growth.

Responsibilities

• Provide thought leadership and ongoing strategic guidance with the client and retailer.
• Collaborate to ensure strategic alignment across omni-channel plans and media strategy.
• Act as an agent of change to improve client and agency performance.
• Expand assigned business through growth opportunities within retailer/class of trade.
• Own the retail media relationship and oversee shopper marketing efforts.
• Maintain client relationships with retail teams and Marilyn insights squads.
• Lead mid-campaign optimizations and final recommendations.
• Support programmatic activation and testing.
• Develop annual business plans and foster cross-functional collaboration.
• Build strong client-retailer relations with cross-functional teams.

Skills

Industry leadership

Retail strategy

Cross-functional collaboration

Data analytics

Communication

Adaptability

Travel willingness

Education

Bachelor’s degree in advertising/marketing/business

MBA (preferred)

Tools

Job description

Mars United in Minneapolis seeks a Senior Director, Retail Consultancy, to own the client retail strategy and performance. You will lead reporting, Marilyn integration, and connected commerce initiatives to deliver measurable results for major retailers.

This role requires 8+ years in marketing/ecommerce with grocers. You will work in a hybrid setting with cross-functional teams across media, trade, and operations, driving growth and client satisfaction.