Senior Director, Programmatic Growth & Activation

Cadent, LLC; New York (NY); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

401(k) match

Health insurance

Life insurance

Disability insurance

Cell phone & WiFi stipend

Pre-tax commuter benefits

Job summary

Cadent, LLC is seeking a Senior Director, Programmatic Sales Strategy & Activation to drive growth across our programmatic offerings. You will bridge GCS/SA sales teams, CIM, and Product, leveraging your SSP/DSP expertise and agency relationships to accelerate revenue.

Responsibilities include GTM execution, sales enablement, agency activation, and leading SSP accreditation efforts. You will partner with CIM leadership, Product, and Sales to shape the programmatic narrative and meet quotas.

Qualifications

• 7+ years in programmatic advertising, ad tech, or media sales.
• Deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG).
• Strong understanding of Hold Co structures and programmatic verification processes.
• Proven ability to manage to and exceed sales quotas; experience with Rev Ops.

Responsibilities

• Lead GTM programmatic sales efforts with sales team in pre- and post-sale; close deals.
• Educate sales org on programmatic offerings; set goals and compensation guidance.
• Coordinate regional activation plans with Hold Co leads and agency partners.
• Drive SSP accreditation and verification processes with Hold Cos and large agencies.
• Lead Agency SSP RFIs and be primary contact for strategy.
• Coordinate with CIM leadership, Product Marketing, and Sales to amplify programmatic narrative.
• Own and surpass programmatic sales quotas; support forecasting with Rev Ops.
• Provide product feedback to inform roadmap and bring new solutions to market.

Skills

Programmatic sales

SSP/DSP knowledge

Quota management

Cross-functional leadership

Communication

Tools

CIM (Cadent SSP)

Job description

Cadent, LLC is seeking a Senior Director, Programmatic Sales Strategy & Activation to drive growth across our programmatic offerings. You will bridge GCS/SA sales teams, CIM, and Product, leveraging your SSP/DSP expertise and agency relationships to accelerate revenue.

Responsibilities include GTM execution, sales enablement, agency activation, and leading SSP accreditation efforts. You will partner with CIM leadership, Product, and Sales to shape the programmatic narrative and meet quotas.