Senior Director, Programmatic Sales Strategy and Activation

Cadent; New York (NY); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

401(k) match

Health, dental & vision plans

Parental leave

Mental health support

Calm app access

Job summary

You will leverage your SSP/DSP expertise to optimize partnerships with agencies, navigate accreditation processes, and align CIM, Product Marketing, and Sales to maximize impact. This role demands strategic leadership, quota attainment, and a collaborative approach to revenue growth.

Qualifications

• 7+ years in programmatic advertising, ad tech, or media sales.
• Deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG).
• Strong understanding of agency landscape and Hold Co structures.
• Proven ability to manage and exceed sales quotas with pipeline collaboration.
• Exceptional presentation and communication skills, translating tech concepts into sales strategies.

Responsibilities

• Go-To-Market programmatic sales leadership and close deals.
• Educate and enable sales on programmatic offerings and compensation guidance.
• Coordinate activation with regional sales and Hold Co leads; manage SSP accreditations.
• Lead Agency SSP RFIs and strategy for Hold Co partnerships.
• Collaborate with CIM, Product Marketing, and Sales to strengthen programmatic narrative.
• Own and surpass programmatic sales quotas; develop and forecast pipeline with Rev Ops.

Skills

Programmatic ads

SSP/DSP expertise

Sales enablement

Cross-functional leadership

Communication

Job description

Overview

Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey. To learn more, please visit Cadent.com.

Cadent is seeking a highly motivated and deeply knowledgeable Senior Director, Programmatic Sales Strategy & Activation. As a Subject Matter Expert (SME) on our programmatic offerings, your full-time mandate will be to drive programmatic growth across the Cadent sales team. You will act as the crucial bridge between our GCS/SA sales teams, CIM (Cadent’s SSP), Product, and our agency partners. If you have a deep understanding of the SSP/DSP landscape, experience navigating complex Hold Co accreditations, and a proven track record of enabling sales teams to drive exponential revenue growth, this role is for you.

Responsibilities

• Go-To-Market Execution:Lead GTM programmatic sales efforts. Partner with the sales team in both pre-sale and post-sale environments to close deals and drive net-new programmatic dollars.
• Sales Enablement & Support:Act as the internal SME, educating the sales organization on our programmatic offerings, identifying the right moments to push programmatic deals, and establishing clear guidance on goals and compensation.
• Agency & Hold Co Activation:Partner with regional sales and Hold Co leads to coordinate regional activation plans.
• Spearhead the process for SSP accreditation and verification from Hold Cos and other large agencies (e.g., PMX / Publicis).
• Act as the primary point of contact and lead the strategy for any Agency SSP RFIs.
• Cross-Functional Leadership:Coordinate seamlessly with CIM leadership, Product Marketing, and Sales to maximize the impact of our programmatic narrative.
• Pipeline & Quota Management:Own and surpass programmatic sales quotas. Partner with Rev Ops and executive leadership on programmatic sales pipeline development, tracking, and forecasting.
• Product Feedback Loop:Coordinate with CIM leadership and the Product team to ensure market feedback informs the roadmap and that new products/solutions are successfully brought to market.

Qualifications

• Experience:7+ years in programmatic advertising, ad tech, or media sales, with deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG, etc.).
• Industry Knowledge:Strong understanding of the agency landscape, specifically Hold Co structures and their programmatic verification/accreditation processes.
• Sales Acumen:Proven ability to manage to—and exceed—sales quotas and goals, with experience partnering with Revenue Operations on pipeline management.
• Collaborative Leader:Track record of successfully partnering with and enabling highly matrixed, cross-functional sales, product, and marketing teams.
• Communication:Exceptional presentation and communication skills; capable of translating complex technical concepts into clear, actionable sales strategies.

Eligibility:

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Health & Wellbeing

• Inclusive health, dental, and vision plans built to support diverse lifestyles
• Enhanced support for reproductive health, family planning, and new parents
• Employer contribution to HSA
• Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
• Generous and inclusive paid parental leave
• Mental health support and Employee Assistance Program (EAP)
• Free access to the Calm App
• Monthly Wellness reimbursement
• Special discounts through LifeMart and Plum Benefits
• Flexible Time Off (FTO) policy and company breaks
• 11 observed Federal holidays
• Summer Fridays between Memorial Day and Labor Day

Inclusion & Belonging

• Employee Resource Groups that foster connection and community
• DEI programming and initiatives
• Company-sponsored events to bring employees together
• Offices across the U.S., including Manhattan, Philadelphia, and San Jose

Financial & Security

• 401(k) participation with discretionary employer match
• Life, Short-term, and Long-term Disability coverage
• Cell phone and WiFi stipend
• Pre-tax commuter benefits
• Access to certified financial coaches and planning tools

Values

• Passionate. We are inspired partners.
• Purposeful. We create with intention.
• Curious. We discover what’s possible.

The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.

Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.

Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.

Pay Range

USD $180,000.00 - USD $190,000.00 /Yr.