Senior Director, Programmatic Growth & Activation

Cadent; New York (NY); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

401(k) match

Health, dental & vision plans

Parental leave

Mental health support

Calm app access

Job summary

You will leverage your SSP/DSP expertise to optimize partnerships with agencies, navigate accreditation processes, and align CIM, Product Marketing, and Sales to maximize impact. This role demands strategic leadership, quota attainment, and a collaborative approach to revenue growth.

Qualifications

• 7+ years in programmatic advertising, ad tech, or media sales.
• Deep expertise in SSPs, DSPs, and programmatic deal structures (PMPs, PG).
• Strong understanding of agency landscape and Hold Co structures.
• Proven ability to manage and exceed sales quotas with pipeline collaboration.
• Exceptional presentation and communication skills, translating tech concepts into sales strategies.

Responsibilities

• Go-To-Market programmatic sales leadership and close deals.
• Educate and enable sales on programmatic offerings and compensation guidance.
• Coordinate activation with regional sales and Hold Co leads; manage SSP accreditations.
• Lead Agency SSP RFIs and strategy for Hold Co partnerships.
• Collaborate with CIM, Product Marketing, and Sales to strengthen programmatic narrative.
• Own and surpass programmatic sales quotas; develop and forecast pipeline with Rev Ops.

Skills

Programmatic ads

SSP/DSP expertise

Sales enablement

Cross-functional leadership

Communication

Job description

You will leverage your SSP/DSP expertise to optimize partnerships with agencies, navigate accreditation processes, and align CIM, Product Marketing, and Sales to maximize impact. This role demands strategic leadership, quota attainment, and a collaborative approach to revenue growth.