Senior Director, Programmatic Growth & Activation

Cadent; City of Rochester (NY); On-site; USD 180,000 - 190,000; Full time

Benefits offered by this job

Health, dental, and vision plans

Paid parental leave

Mental health support & EAP

Calm App access

Wellness reimbursement

Job summary

Cadent seeks a Senior Director, Programmatic Sales Strategy & Activation to drive growth across the Cadent sales team. As a SME on our programmatic offerings, your full-time mandate is to bridge GCS/SA sales, CIM SSP, Product, and agency partners.

With deep understanding of the SSP/DSP landscape and Hold Co accreditation processes, you will enable sales teams to drive exponential revenue growth and coordinate regional activation plans with agency partners.

Qualifications

• 7+ years in programmatic advertising, ad tech, or media sales.
• Strong understanding of SSPs, DSPs, and programmatic deal structures (PMPs, PG, etc.).
• Industry knowledge of Hold Co structures and verification/accreditation processes.
• Sales acumen with ability to manage and exceed quotas and collaborate with Revenue Operations.
• Collaborative leader with experience partnering with cross-functional teams.
• Excellent presentation and communication skills.

Responsibilities

• Go-To-Market Execution: Lead GTM programmatic sales efforts with pre- and post-sale collaboration to close deals and drive programmatic dollars.
• Sales Enablement & Support: Act as internal SME educating sales on programmatic offerings and guidance on goals/compensation.
• Agency & Hold Co Activation: Coordinate activation plans with regional sales and Hold Co leads; manage SSP accreditation/verification.
• Cross-Functional Leadership: Align CIM leadership, Product Marketing, and Sales to maximize programmatic impact.
• Pipeline & Quota Management: Own and exceed programmatic sales quotas; collaborate on pipeline development and forecasting.
• Product Feedback Loop: Ensure market feedback informs roadmap and new products.

Skills

Programmatic advertising

Ad tech

Media sales

SSPs

DSPs

Programmatic deal structures

Job description

Cadent seeks a Senior Director, Programmatic Sales Strategy & Activation to drive growth across the Cadent sales team. As a SME on our programmatic offerings, your full-time mandate is to bridge GCS/SA sales, CIM SSP, Product, and agency partners.

With deep understanding of the SSP/DSP landscape and Hold Co accreditation processes, you will enable sales teams to drive exponential revenue growth and coordinate regional activation plans with agency partners.