Senior Director, Patient Experience & Consumer Strategy

Apnimed; Cambridge (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k) with company match

Generous time off for vacation

Generous Company paid benefits

Flexible working environment

Job summary

Apnimed, based in Cambridge, MA, seeks a Director of Consumer Strategy and Experience to lead the end-to-end patient experience up to and beyond launch. You will own consumer strategy, messaging, segmentation, and omnichannel activation across touchpoints, collaborating with cross-functional teams.

The role requires 8+ years in consumer or omnichannel marketing within pharma or regulated sectors, plus hands-on AI fluency and a data-driven approach to insights.

Qualifications

• 8+ years of consumer or omnichannel marketing experience, ideally in pharma or regulated consumer categories.
• Proven track record building and running integrated consumer campaigns, including product launches.
• Hands-on fluency with AI tools and a data-driven approach to insights.
• Ability to navigate ambiguity, pilot new approaches, and make fast, pragmatic decisions.

Responsibilities

• Own consumer strategy, positioning, and messaging.
• Lead audience segmentation, prioritization, and activation.
• Own the end-to-end patient journey and consumer experience across touchpoints.
• Define the patient support program as part of the patient experience.
• Drive consumer campaigns and omnichannel coordination with Content, Media, and Agency teams.
• Develop partner engagement strategies and initiatives.
• Manage consumer innovation and launch-readiness activities.
• Gather consumer intelligence and omnichannel metrics to inform strategy and creative.

Skills

Consumer marketing

Omnichannel marketing

Product launch

AI tools

Data-driven insights

Strategic planning

Job description

Apnimed, based in Cambridge, MA, seeks a Director of Consumer Strategy and Experience to lead the end-to-end patient experience up to and beyond launch. You will own consumer strategy, messaging, segmentation, and omnichannel activation across touchpoints, collaborating with cross-functional teams.

The role requires 8+ years in consumer or omnichannel marketing within pharma or regulated sectors, plus hands-on AI fluency and a data-driven approach to insights.