Marketing Director

Ciel Healthcare Recruiting Firm; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental and vision insurance

Retirement plans

Performance-based incentives

Job summary

A healthcare innovator in Plano, Texas, is seeking a Director of Marketing to drive brand strategy and digital initiatives. This role involves leveraging AI tools and developing integrated marketing strategies to enhance community engagement and brand visibility. Ideal candidates will have over 5 years of marketing leadership experience within healthcare, expertise in PR, and proficiency with AI applications. This position offers a competitive salary and excellent benefits in a collaborative environment.

Qualifications

• Minimum 5 years of progressive marketing leadership experience, preferably in healthcare.
• Proven success in developing marketing strategies and digital campaigns.
• Strong communication, public speaking, and networking skills.

Responsibilities

• Develop and execute an omnichannel marketing strategy with measurable KPIs.
• Oversee brand development and visual identity.
• Lead collaboration with internal teams and external vendors.
• Utilize AI tools for content creation and campaign optimization.
• Act as spokesperson and manage public relations efforts.

Skills

AI tools proficiency

Marketing strategy development

Public relations

SEO/SEM expertise

Team management

Education

Bachelor's or Master's degree in Marketing

Tools

Salesforce Marketing Cloud

HubSpot

Google Ads

Canva

SEMrush

Job description

We are seeking a dynamic and results-driven Director of Marketing to lead brand strategy, digital initiatives, public relations, and AI-enhanced marketing operations. This is an opportunity to shape the voice of a growing healthcare innovator at the intersection of precision medicine and cutting-edge technology.

As the Director of Marketing, you will be responsible for driving integrated marketing strategies that build brand awareness, support lead generation, and strengthen community engagement. You will leverage both traditional marketing expertise and advanced AI technologies to position the organization as a trusted leader in the pharmacy and healthcare space.

Key Responsibilities

Strategic Leadership & Brand Management

Develop and execute a comprehensive omnichannel marketing strategy with measurable KPIs.

Oversee brand development, visual identity, tone of voice, and customer experience.

Lead collaboration across internal teams and external vendors.

AI-Enhanced Digital Marketing & Automation

Use generative AI tools (ChatGPT, Jasper, Copy.ai, etc.) to create dynamic content at scale.

Drive personalization in customer journeys and campaigns using AI-powered tools.

Utilize predictive analytics and machine learning insights to optimize campaign performance.

Manage marketing automation platforms (Salesforce Marketing Cloud, Pardot, or equivalent).

Content Marketing & Thought Leadership

Create compelling healthcare content tailored to clinicians, providers, and patients.

Oversee development of whitepapers, eBooks, case studies, and prescription guides.

Drive SEO/SEM strategies with AI-assisted optimization.

Public Relations & Communications

Act as the brands spokesperson and strategist.

Secure press coverage, draft press releases, op-eds, and thought leadership articles.

Lead crisis communication planning and reputation management initiatives.

Social Media & Community Engagement

Manage a robust, AI-augmented social media strategy across platforms.

Build partnerships with healthcare professionals, organizations, and influencers.

Monitor and respond to online reviews to maintain brand credibility.

Lead Generation & Campaigns

Design and optimize high-converting funnels using Google Ads, Meta Ads, and programmatic media.

Create A/B-tested landing pages and monitor campaign ROI.

Build dashboards to track CAC, LTV, and conversion rates.

Events & Trade Shows

Plan and execute healthcare events, conferences, and webinars.

Oversee event promotions and ensure consistent brand representation.

Qualifications

Bachelors or Masters degree in Marketing, Communications, PR, or related field (MBA preferred).

5+ years of progressive marketing leadership experience (healthcare/pharmacy/life sciences preferred).

Proven success in marketing strategy, PR, and digital campaigns.

Proficiency with AI tools (ChatGPT, Jasper), Salesforce/Pardot, HubSpot, Canva, SEMrush, etc.

Skilled in SEO/SEM, Google Ads, Meta Business Suite, and CRM management.

Experience managing teams, vendors, budgets, and analytics dashboards.

Strong communication, public speaking, and networking skills.

Willingness to travel up to 20% for events and conferences.

Why You'll Love This Role

Amazing Benefits Package (medical, dental, vision, retirement, and more).

Competitive salary plus performance-based incentives.

Opportunity to shape a rapidly growing, AI-driven healthcare brand.

Collaborative and mission-driven team environment.

Professional growth in a fast-paced, innovative space.