Director, Omnichannel Strategy & Execution

Keenova; Bridgewater (MA); On-site; USD 223,200 - 260,800; Full time

Benefits offered by this job

Competitive pay

Health insurance

Retirement plan

Paid time off

Job summary

Keenova is seeking a Director of Omnichannel Strategy & Execution to lead the design and execution of integrated strategies for HCP and patient engagement. This role is pivotal in driving personalization and leveraging analytics to create optimal customer journeys.

The ideal candidate will possess over 10 years of experience in healthcare marketing with a focus on omnichannel strategy, and be a leader in data-driven marketing initiatives. Keenova offers a comprehensive total rewards package, including competitive pay and benefits.

Qualifications

• 10+ years in pharmaceutical or healthcare marketing, with 4+ years in omnichannel or digital strategy leadership roles.
• Proven expertise in channel strategy, journey design, and data-driven marketing.
• Strong understanding of HCP and patient engagement dynamics, content strategy, and compliance in a regulated environment.

Responsibilities

• Define and lead omnichannel engagement strategy across HCP and patient segments.
• Architect end-to-end journey frameworks from audience segmentation to touchpoint orchestration.
• Own the channel strategy ensuring optimal mix and performance measurement.

Skills

Pharmaceutical or healthcare marketing experience

Digital strategy leadership

Channel strategy expertise

Data-driven marketing

Cross-functional collaboration

Content strategy understanding

Job description

Director, Omnichannel Strategy & Execution

Role Summary

The Director, Omnichannel Marketing leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision — driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next‑best actions (NBA). The Director partners closely with HCP and patient brand leads to co‑create compelling, connected experiences that move customers from awareness to conversion and advocacy.

Key Responsibilities

• Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys.
• Partner with HCP and Patient marketers to translate brand strategy into personalized experiences across digital and non‑digital channels (email, field, social, search, media, portals, events).
• Architect end‑to‑end journey frameworks — from audience segmentation to message sequencing and touchpoint orchestration.
• Build channel‑specific playbooks and frameworks for both patient and HCP engagement, rooted in behavioral insights and customer data.
• Align with sales, TLL and commercial effectiveness teams to ensure coordinated experiences across all interaction points.
• Champion data‑driven marketing through actionable insights, audience triggers and dynamic segmentation.
• Lead design and rollout of NBA and journey orchestration frameworks across brands — ensuring relevance, timing and consistency across touchpoints.
• Partner with analytics and data science to define how insights, predictive models and experimentation (A/B testing, multivariate) inform customer experiences.
• Leverage data/insights to optimize message cadence, content selection and channel prioritization.
• Own the channel strategy — ensuring optimal mix, budget allocation and performance measurement across HCP and patient programs.
• Continuously assess channel effectiveness and evolve the engagement mix using real‑time insights.
• Collaborate with paid media, CRM, content and field teams to ensure orchestration and consistency.
• Evaluate and introduce new channels and technologies to drive reach, engagement and personalization at scale.
• Serve as the key bridge between marketing, data, analytics and digital innovation functions.
• Partner with HCP and patient leads to embed omnichannel thinking into annual and tactical brand plans.
• Represent omnichannel marketing on enterprise digital councils and innovation forums.

Qualifications

• 10+ years in pharmaceutical or healthcare marketing, with 4+ years in omnichannel or digital strategy leadership roles.
• Proven expertise in channel strategy, journey design and data‑driven marketing.
• Experience operationalizing NBA, customer segmentation or personalization programs.
• Strong understanding of HCP and patient engagement dynamics, content strategy and compliance in a regulated environment.
• Excellent leadership, storytelling and cross‑functional collaboration skills.

Benefits

• Total Rewards package includes competitive pay and benefits.
• Base pay range: $223,200 – $260,800.
• Eligible for bonus in accordance with company terms, awarded at discretion.
• Benefits including health, dental, vision, life insurance, retirement plan, paid time off and other standard corporate benefits.