Director, Consumer Strategy and Experience

Apnimed; Cambridge (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

401(k) with company match

Generous time off for vacation

Generous Company paid benefits

Flexible working environment

Job summary

Apnimed, based in Cambridge, MA, seeks a Director of Consumer Strategy and Experience to lead the end-to-end patient experience up to and beyond launch. You will own consumer strategy, messaging, segmentation, and omnichannel activation across touchpoints, collaborating with cross-functional teams.

The role requires 8+ years in consumer or omnichannel marketing within pharma or regulated sectors, plus hands-on AI fluency and a data-driven approach to insights.

Qualifications

• 8+ years of consumer or omnichannel marketing experience, ideally in pharma or regulated consumer categories.
• Proven track record building and running integrated consumer campaigns, including product launches.
• Hands-on fluency with AI tools and a data-driven approach to insights.
• Ability to navigate ambiguity, pilot new approaches, and make fast, pragmatic decisions.

Responsibilities

• Own consumer strategy, positioning, and messaging.
• Lead audience segmentation, prioritization, and activation.
• Own the end-to-end patient journey and consumer experience across touchpoints.
• Define the patient support program as part of the patient experience.
• Drive consumer campaigns and omnichannel coordination with Content, Media, and Agency teams.
• Develop partner engagement strategies and initiatives.
• Manage consumer innovation and launch-readiness activities.
• Gather consumer intelligence and omnichannel metrics to inform strategy and creative.

Skills

Consumer marketing

Omnichannel marketing

Product launch

AI tools

Data-driven insights

Strategic planning

Job description

Apnimed is a rapidly growing pharmaceutical company working to transform the treatment of sleep apnea based on a simple idea – patients with obstructive sleep apnea could benefit from treatment with a safe and effective oral medication dosed once daily at bedtime. Our lead development program targets the neurologic control of upper airway muscles to maintain an open airway during sleep. Based in Cambridge, Mass., Apnimed is committed to innovation, as well as state-of-the-art advancements in sleep medicine, which is leading to the development of a portfolio of novel pharmacologic therapies for sleep apnea and related disorders. Of note, the Boston Business Journal has also voted Apnimed as one of the Best Places to Work in 2024 and 2025!

The Director, Consumer Strategy and Experience will lead the development and execution of AD109’s consumer/patient strategy and the end-to-end patient experience leading up to launch and beyond, positioning a transformative therapy to address a substantial unmet need in the market. This is a hands‑on, senior individual‑contributor role reporting to the Vice President, Consumer Marketing.

Key Job Duties include, but are not limited to:

• Own consumer strategy, positioning, and messaging
• Lead audience segmentation, prioritization, and activation
• Own the end‑to‑end patient journey and consumer experience across touchpoints, including definition, strategy, and optimization
• Define the patient support program as part of the patient experience
• Drive consumer campaigns and omnichannel coordination in partnership with Content, Media, and Agency teams
• Develop bed partner engagement strategies and initiatives
• Manage consumer innovation and launch‑readiness activities
• Gather consumer intelligence, demand signals, and omnichannel metrics to inform strategy and creative
• Use AI tools to accelerate research, content development, and optimization
• Partner with Market Development, Analytics, Social, and Content teams

Qualifications:

• 8+ years of consumer or omnichannel marketing experience, ideally in pharmaceutical, healthcare, or another regulated consumer category
• Proven track record building and running integrated consumer campaigns, ideally through a product launch
• Skilled in positioning, messaging, segmentation, patient journey and experience design, and multichannel campaign execution
• Hands‑on fluency with AI tools and a data‑driven approach to insight
• Comfortable working in ambiguity, piloting new approaches, and making fast, pragmatic decisions
• Works autonomously in a fast‑paced, agile environment

What Apnimed Offers:

• 401(k) with company match
• Generous time off for vacation
• Generous Company paid benefits
• Flexible working environment
• Motivated and experienced team

Location and Other Information:

• Apnimed is an EEO employer committed to an exciting, diverse, and enriching work environment.
• Please visit us at www.apnimed.com to learn more about our work with Obstructive Sleep Apnea