Director, Omnichannel Marketing & Media

BioSpace; Cambridge (MA); On-site; USD 174,500 - 274,230; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k) plan

Paid vacation

Tuition reimbursement

Job summary

A leading pharmaceutical company seeks a Director of Consumer Omnichannel Marketing & Media in Cambridge, MA. This role demands ownership of the marketing and media strategy for a product launch, blending strategic vision and data-driven insights. Candidates should possess a robust background in consumer marketing, alongside 8-10 years in the pharmaceutical industry, including leadership in media planning. The position also requires collaboration across various teams to ensure a cohesive marketing ecosystem, enhancing patient experiences and brand engagement.

Qualifications

• 8-10 years of progressive marketing experience, including significant pharma consumer and digital marketing expertise.
• Minimum 3+ years marketing experience within the pharmaceutical industry.
• Strong strategic, analytical, and communication skills.

Responsibilities

• Own the consumer omnichannel marketing and media strategy for the launch.
• Identify and implement digital innovations to enhance the patient experience.
• Manage agency relationships and significant media budgets.

Skills

Consumer marketing

Digital marketing

Media planning

Data analysis

Leadership

Education

Bachelor's degree

Job description

Job Description

As the Director, Consumer Omnichannel Marketing & Media, you will be a champion of Takeda’s culture and values while leading the integrated omnichannel marketing and media strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven media leadership, and a deep understanding of consumer behavior to deliver an exceptional patient experience — from awareness through ongoing engagement. The ideal candidate combines strong consumer marketing, digital and media planning & buying expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. You will partner cross-functionally across Consumer, HCP, Patient Support Services and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that empowers patients and drives brand success and will report to the Sr. Director, Consumer Marketing.

How You Will Contribute

Strategic Leadership

• Own the consumer omnichannel marketing and media strategy for the launch — ensuring an integrated ecosystem across paid, owned, and earned channels including television, social media, CTV, CRM, website, display etc.
• Partner closely with Consumer & HCP Marketing on annual marketing planning, ensuring media strategy alignment with brand objectives.
• Translate brand objectives into data-driven, full-funnel media strategies that engage patients and caregivers throughout their journey.
• Partner closely with Consumer Marketing to ensure campaign and message pull-through across all media channels.

Innovation & Insight

• Identify and implement digital innovations (e.g., personalization, modular content, AI-enabled CRM, interactive tools) to enhance the patient experience.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, media mix modeling, and digital analytics.
• Identify and implement advanced analytics and precision targeting solutions to reach priority patient segments.
• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.

Team & Agency Leadership

• Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
• Drive excellence across omnichannel execution areas, including CRM, patient journey design, website strategy, and experience tools (e.g., doctor finder, chatbots, patient apps).
• Lead and mentor a high-performing team, fostering development, innovation, and collaboration.

Minimum Requirements/Qualifications

• Bachelor’s degree
• 8-10 years of progressive marketing experience, including significant pharma consumer and digital marketing expertise
• Minimum 3+ years marketing experience within the pharmaceutical industry.
• Proven leadership of large, complex media planning and buying initiatives across digital and traditional channels.
• Deep understanding of patient journeys and omnichannel consumer engagement.
• Demonstrated success using data and analytics to optimize performance and inform strategy, including innovative patient targeting solutions.
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.

Desired

• MBA
• Prior pharma launch experience
• Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)
• Expertise in designing end-to-end patient experiences across digital, media, and patient support ecosystems.
• People management experience

Takeda Compensation And Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range

$174,500.00 - $274,230.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.