Senior Director, Occasion-Driven Growth & Portfolio

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 180,000 - 203,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Senior Director I, RGM OBPPC Occasions to lead the NAOU total-portfolio occasion strategy, identifying key consumer and shopper occasions and translating them into clear implications for brands, packages, channels, and assortment.

You will establish the NAOU occasion framework, prioritize opportunities, and craft a 1–3 year roadmap that aligns with physical and digital commerce.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• Strong analytics, financial acumen, and executive communication.
• Experience in Revenue Growth Management, OBPPC, portfolio strategy, or commercial strategy.

Responsibilities

• Lead NAOU's total-portfolio occasion strategy and identify priority consumer/shopper occasions.
• Establish and own the NAOU occasion framework across channels, outlets, and geographies.
• Develop a 1–3 year occasion roadmap linking opportunities to portfolio implications.
• Translate occasion opportunities into guardrails for category and eCommerce teams.
• Design occasion-led pilots and ensure learning is captured for scalable playbooks.
• Collaborate with Marketing, Commercial, RGM, customers, and bottlers to drive cross-functional initiatives.

Skills

Strategic thinking

Cross-functional collaboration

Presentation & storytelling

Capability building

Education

Bachelor's Degree

MBA or advanced degree preferred

Job description

The Coca-Cola Company in Atlanta seeks a Senior Director I, RGM OBPPC Occasions to lead the NAOU total-portfolio occasion strategy, identifying key consumer and shopper occasions and translating them into clear implications for brands, packages, channels, and assortment.

You will establish the NAOU occasion framework, prioritize opportunities, and craft a 1–3 year roadmap that aligns with physical and digital commerce.