Senior Director, Occasion Strategy & Growth

Coca-Cola Co; Atlanta (GA); On-site; USD 180,000 - 203,000; Full time

Job summary

The Coca-Cola Company seeks a Senior Director, RGM OBPPC Occasions to lead NAOU’s total-portfolio occasion strategy across Sparkling Soft Drinks, Stills, and hydration. You will identify priority consumer and shopper occasions, translate them into actionable portfolio implications, and drive cross-functional collaboration to implement occasion-led pilots with measurable growth potential.

This role requires strong analytics, strategic thinking, and executive communication to build scalable

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred.
• 8+ years in Revenue Growth Management, OBPPC, portfolio strategy, or related fields.
• Experience translating consumer/shopper insights into occasion-led growth.

Responsibilities

• Define priority occasions and quantify opportunity pools.
• Develop a 1–3 year occasion roadmap aligning with portfolio strategy.
• Provide occasion insights, analytics, and guardrails for teams.
• Lead cross-functional collaboration with OBPPC, eCommerce, Marketing, and Commercial.
• Design occasion-led pilots and capture learnings for scalable playbooks.
• Translate analytics into concise strategic recommendations for senior leadership.

Skills

Analytics & Financials

OBPPC Strategy

Occasion strategy

Change management

Executive communication

Cross-functional leadership

Capability building

Test-and-learn

Portfolio planning

Strategic storytelling

Education

Bachelor’s Degree

MBA or advanced degree

Job description

The Coca-Cola Company seeks a Senior Director, RGM OBPPC Occasions to lead NAOU’s total-portfolio occasion strategy across Sparkling Soft Drinks, Stills, and hydration. You will identify priority consumer and shopper occasions, translate them into actionable portfolio implications, and drive cross-functional collaboration to implement occasion-led pilots with measurable growth potential.

This role requires strong analytics, strategic thinking, and executive communication to build scalable