Senior Director, Occasion Strategy & Growth

The Coca-Cola Company

Atlanta (GA)

On-site

USD 180,000 - 280,000

Full time

2 days ago

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Job summary

The Coca-Cola Company is seeking a Senior Director I, RGM OBPPC Occasions to lead NAOU’s total-portfolio occasion strategy. You will identify consumer and shopper occasions, translate them into implications for brands, packages, channels, and assortment, and drive cross-functional alignment across Sparkling Soft Drinks, Stills, and hydration categories.

You will build an integrated occasion lens, guiding the eCommerce and OBPPC teams with governance, pilots, and learning to accelerate growth

Qualifications

Strategic thinker who can translate insights into action plans.
Ability to partner across functions and the System to drive growth.
Strong presentation and storytelling skills to influence senior leaders.
Experience building capabilities and playbooks for scalable growth.

Responsibilities

Define and own the NAOU total-portfolio occasion framework and taxonomy.
Identify priority occasions and quantify opportunity pools.
Develop a 1–3 year occasion roadmap aligning with channels, packages, and assortment.
Translate occasion opportunities into guardrails for OBPPC teams and eCommerce.
Provide analytics and mapping to reveal growth opportunities and risks.
Collaborate with cross-functional teams to design occasion-led pilots and learning.