Senior Director, E-Commerce Growth & OBPPC Strategy

The Coca-Cola Company; Atlanta (GA); On-site; USD 197,000 - 222,000; Full time

Job summary

The Coca-Cola Company in Atlanta, GA, seeks a Senior Director II to lead the North America OBPPC E-Commerce strategy across occasions, brands, packaging, pricing, and channels. You will drive profitable e-commerce growth with key retailers and bottlers.

You will translate priorities into multi-year roadmaps, build robust business cases, and collaborate cross-functionally to activate customers and launches, delivering measurable incremental revenue.

Qualifications

• Bachelor’s degree in business, finance, economics, marketing, supply chain, or related field.
• 10–12 years of experience in Revenue Growth Management, OBPPC, commercial strategy, category management, or related field.
• Experience leading cross-functional initiatives and negotiating with senior leaders and bottling partners.

Responsibilities

• Lead the eCommerce OBPPC strategy for the NAOU portfolio, translating priorities into differentiated digital strategies.
• Translate priorities into 1–3 year e-commerce roadmaps with milestones and packaging innovations.
• Develop e-commerce-specific package configurations addressing shopper needs, fulfillment, and profitability.
• Design route-to-market and value-chain recommendations for Ship-to-Home, direct, DSD, eARTM, and omnichannel models.
• Build and evaluate business cases with net sales, operating income, and cannibalization analysis.

Skills

OBPPC

E-commerce strategy

Portfolio management

RGM analytics

Stakeholder influence

Team leadership

Education

Bachelor’s degree in business/finance/economics/marketing/supply chain

Job description

The Coca-Cola Company in Atlanta, GA, seeks a Senior Director II to lead the North America OBPPC E-Commerce strategy across occasions, brands, packaging, pricing, and channels. You will drive profitable e-commerce growth with key retailers and bottlers.

You will translate priorities into multi-year roadmaps, build robust business cases, and collaborate cross-functionally to activate customers and launches, delivering measurable incremental revenue.