Senior Director, Membership Growth & Engagement

Specialty Equipment Market Association (SEMA); Washington (District of Columbia); On-site; USD 130,000 - 150,000; Full time

Job summary

Specialty Equipment Market Association (SEMA) seeks a strategic leader to develop and execute membership growth strategies, focusing on acquisition, engagement, and renewal across a multichannel marketing program.

The role emphasizes ABM outreach to business owners and executives, cross-functional collaboration, and data-driven optimization of campaigns and CRM systems to maximize member value.

Qualifications

• 7+ years in a membership development or business growth role.
• Demonstrated success developing and executing data-driven B2B membership acquisition, engagement, renewal, and reactivation campaigns.
• Experience developing multichannel campaigns across email, digital advertising, social media, content, industry events, referrals, and partnerships.
• Experience with account-based marketing and outreach to business owners, executives, and other organizational decision-makers.
• Proven ability to align marketing and sales processes, including target-account selection, lead qualification, nurturing, handoffs, and conversion.
• Experience managing CRM and marketing automation systems, audience segmentation, data quality, and marketing attribution reporting.
• Experience developing B2B value propositions, case studies, testimonials, thought-leadership content, and sales enablement materials.
• Experience managing marketing budgets, agencies, vendors, campaign calendars, and performance goals.
• Four-year college degree preferred, in business, marketing, or a related field.

Responsibilities

• Lead membership growth initiatives and revenue objectives across acquisition, engagement, retention, and reactivation.
• Develop and execute multichannel campaigns (email, digital ads, social, events, partnerships) to recruit and retain members.
• Collaborate with Sales and other departments to define target accounts and handoffs.
• Oversee CRM data quality, segmentation, and marketing attribution reporting to optimize campaigns.
• Manage budget, vendors, and performance metrics for membership programs.
• Represent the Association at events and partner with stakeholders to expand membership value.

Skills

Membership growth

B2B marketing

Account-based marketing

CRM & marketing automation

Lead nurturing

Campaign management

Cross-functional leadership

Education

Bachelor's degree

Tools

CRM systems

Association management software

Digital marketing platforms

Job description

Specialty Equipment Market Association (SEMA) seeks a strategic leader to develop and execute membership growth strategies, focusing on acquisition, engagement, and renewal across a multichannel marketing program.

The role emphasizes ABM outreach to business owners and executives, cross-functional collaboration, and data-driven optimization of campaigns and CRM systems to maximize member value.