Senior Digital Engagement & Lifecycle Campaigns Manager

Kids for the Future; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

SEPA is seeking a strategic Digital Engagement Manager to shape how we connect with members through targeted campaigns and personalized outreach. Lead marketing automation for Salesforce Marketing Cloud (Pardot) and collaborate with IT to ensure data quality and deliverability.

You will craft compelling copy for emails, reminders, and notifications, and drive lifecycle programs for member recruitment, engagement, and events with data-driven optimization.

Qualifications

• 5+ years of experience in email marketing, lifecycle marketing, marketing automation, or digital communications.
• Experience mapping member journeys and building automated email sequences.
• Ability to write persuasive, short-form copy for events, resources, and campaigns.
• Experience with Salesforce Marketing Cloud (Pardot) or Marketing Cloud preferred.
• Know-how of CAN-SPAM and GDPR privacy requirements.
• Experience orchestrating multi-channel campaigns in email, SMS, and apps.

Responsibilities

• Marketing Automation Operations & Data Governance: own marketing automation tools and ensure data alignment with IT and Salesforce admin.
• Digital Campaign Copywriting & Messaging: craft subject lines and body copy to boost engagement and event registrations.
• Member + Event Lifecycle & Performance Analytics: design automated nurture sequences and drive multi-event engagement through email, in-app, and SMS.

Skills

Email marketing

Lifecycle marketing

Marketing automation

Digital communications

Copywriting

Tools

Salesforce Marketing Cloud

Pardot

Salesforce

Job description

SEPA is seeking a strategic Digital Engagement Manager to shape how we connect with members through targeted campaigns and personalized outreach. Lead marketing automation for Salesforce Marketing Cloud (Pardot) and collaborate with IT to ensure data quality and deliverability.

You will craft compelling copy for emails, reminders, and notifications, and drive lifecycle programs for member recruitment, engagement, and events with data-driven optimization.