Senior Director, Member Growth & Content Strategy

U.S. Travel Association; Washington (District of Columbia); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Comprehensive healthcare package with fertility coverage

Generous paid leave including family leave

Transportation benefits

Cell phone benefits

Education and professional development assistance

Job summary

A national tourism organization is seeking a Senior Director, Member Marketing to spearhead member engagement, ensure retention, and enhance content strategies. The ideal candidate will have over 12 years of experience in communications and marketing, with strong leadership and organizational skills. Responsibilities include optimizing member lifecycle marketing and leading an integrated content strategy. The role is based in Washington, DC and offers remote flexibility with competitive salary and comprehensive healthcare benefits.

Qualifications

• Minimum of 12 years relevant experience in communications, content or marketing roles.
• At least 5 years of people management experience.
• Deep trade association membership knowledge.

Responsibilities

• Design and optimize member lifecycle marketing strategy.
• Lead member communications experience.
• Oversee integrated content strategy across various channels.

Skills

Strong writing and storytelling skills

Campaign development

Organizational skills

Cross-functional collaboration

People management

Proactive decision-making

Education

Bachelor's degree in communications, marketing or a related field

Tools

Microsoft Office

CRM tools

CMS tools

Marketing automation tools

Analytics tools

Job description

A national tourism organization is seeking a Senior Director, Member Marketing to spearhead member engagement, ensure retention, and enhance content strategies. The ideal candidate will have over 12 years of experience in communications and marketing, with strong leadership and organizational skills. Responsibilities include optimizing member lifecycle marketing and leading an integrated content strategy. The role is based in Washington, DC and offers remote flexibility with competitive salary and comprehensive healthcare benefits.