Senior Director, Loyalty & Co-Brand Card Programs

Prestige Cruise Services LLC; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Norwegian Cruise Line Holdings (NCLH) is seeking a Senior Director of Loyalty to own the Latitudes program strategy and the co-branded card partnership. You will lead the Loyalty organization, setting multi-year roadmaps, and drive personalized guest experiences across the loyalty journey.

You will collaborate across Hotel Operations, Guest Services, Sales, and Marketing to deliver integrated loyalty initiatives, optimize value, and grow lifetime value for guests across brands.

Qualifications

• Minimum 8 years of loyalty marketing, CRM, or related field with 4+ years leading teams.
• Experience managing consumer loyalty programs, including strategy, operations, and performance.
• Experience with co-branded credit card partnerships and member value propositions.
• Experience with multi-brand loyalty programs and differentiated rewards is a plus.
• Experience using segmentation and personalization to improve engagement and outcomes.
• Experience with enterprise loyalty platforms (e.g., Epsilon PeopleCloud Loyalty, Kobie, Antavo, Capillary) to manage rules, tiers, and points.

Responsibilities

• Lead loyalty program strategy and evolution for Latitudes, including tier structure and benefits.
• Advance personalized loyalty offers using guest data to improve engagement and retention.
• Lead co-branded credit card strategy and partnership integration into loyalty experience.
• Build and lead the Loyalty team with clear priorities and performance expectations.
• Manage budgeting, spend tracking, invoicing, and on-time delivery of initiatives.
• Benchmark Latitudes and card programs against peers to identify opportunities.
• Collaborate with Hotel Operations, Guest Services, Sales, and other partners onboard and ashore.
• Oversee annual Latitudes Cruise planning, execution, and hosting.
• Coordinate with CRM, Product, and Content to align messaging and testing.

Skills

Loyalty marketing

CRM

Leadership

Personalization

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's Degree in Marketing / Business / Hospitality

Tools

Epsilon PeopleCloud Loyalty

Kobie Loyalty Cloud

Antavo

Capillary

Job description

Norwegian Cruise Line Holdings (NCLH) is seeking a Senior Director of Loyalty to own the Latitudes program strategy and the co-branded card partnership. You will lead the Loyalty organization, setting multi-year roadmaps, and drive personalized guest experiences across the loyalty journey.

You will collaborate across Hotel Operations, Guest Services, Sales, and Marketing to deliver integrated loyalty initiatives, optimize value, and grow lifetime value for guests across brands.