Senior VP, Activation Product Strategy

Comscore, Inc.; New York (NY); Hybride; USD 234 000 - 316 000; Plein temps

Résumé du poste

Comscore is seeking a Senior Vice President of Product Management, Activation, to steer the Activation product portfolio across audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions.

Based in New York, NY or Reston, VA, you will translate strategy into prioritized roadmaps, collaborate with engineering, data science, and sales, and drive measurable business outcomes while navigating privacy and governance considerations.

Qualifications

• 10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or related field.
• Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios.
• Strong understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models.

Responsabilités

• Lead the product strategy, roadmap, prioritization, and performance management for Activation products.
• Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, data partnerships, and activation use cases.
• Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, and related platforms.
• Translate customer needs and market trends into clear product priorities and commercial opportunities.
• Partner with analytics, engineering, and methodology teams to strengthen connections between audience definition, activation, and measurement.

Connaissances

Product Management

Ad Tech

Programmatic

Data Analytics

Cross-functional Leadership

Description du poste

Comscore is seeking a Senior Vice President of Product Management, Activation, to steer the Activation product portfolio across audience, TV, CTV, digital, and partner data assets into actionable targeting and media activation solutions.

Based in New York, NY or Reston, VA, you will translate strategy into prioritized roadmaps, collaborate with engineering, data science, and sales, and drive measurable business outcomes while navigating privacy and governance considerations.