Director, GTM Strategy & Analytics

Lever, Inc.; Northern (KY); Hybrid; USD 164,000 - 246,000; Full time

Job summary

Articulate is seeking a Director of GTM Strategy, Planning & Analytics to lead and evolve how we translate company strategy into actionable go-to-market plans, measure business performance, govern the data foundations that support decision-making, and align compensation programs to GTM priorities across Marketing, Sales, Customer Success, and Channel.

This role leads an integrated function spanning GTM strategy and planning, forecasting and performance management, analytics and insights, GTM

Qualifications

• 12+ years of GTM strategy and related functions, preferably in B2B SaaS.
• 5+ years of people leadership, including managers or senior ICs.
• Proven experience in GTM planning, forecasting, targets, and performance management.
• Strong GTM analytics, SaaS metrics, and executive decision support.
• Experience with GTM data strategy, metric governance and data definitions.

Responsibilities

• Lead end-to-end GTM planning system, annual and quarterly planning, forecasting, and performance management.
• Translate growth objectives into aligned GTM targets, resource plans, and execution strategies.
• Establish GTM operating rhythms and governance models for planning cycles and exec reviews.
• Develop scalable frameworks and standards enabling GTM teams to adapt to changing priorities.
• Provide strategic insights on tradeoffs, capacity, coverage, and demand generation.
• Partner with Finance and GTM leadership on scenario planning and investments.
• Define performance measurement frameworks and ensure clear, decision-ready insights.

Skills

GTM strategy

Forecasting

Analytics

Data governance

Compensation analytics

Cross-functional leadership

SaaS metrics

Executive storytelling

Education

Bachelor's degree or equivalent

Tools

CRM systems

BI tools

Data warehouse

Job description

Articulate is seeking a Director of GTM Strategy, Planning & Analytics to lead and evolve how we translate company strategy into actionable go-to-market plans, measure business performance, govern the data foundations that support decision-making, and align compensation programs to GTM priorities across Marketing, Sales, Customer Success, and Channel.

This role leads an integrated function spanning GTM strategy and planning, forecasting and performance management, analytics and insights, GTM