Senior Director, GTM & Growth Marketing

SHI; Columbus (OH); Remote; USD 200,000 - 230,000; Full time

Benefits offered by this job

Health and wellness benefits

Professional growth opportunities

Diversity commitment

Flexible work options

Job summary

SHI International Corp. is seeking a Sr Director of GTM & Marketing Strategy to define and drive the company’s go-to-market initiatives and marketing transformation.

The role partners with executive leadership to set strategy, align programs, and optimize investment decisions using data, analytics, and AI-driven insights. The ideal candidate will lead cross-functional teams across solution practices and business units, translating complex market signals into actionable plans and measurable

Qualifications

• 8-10 years of experience in Marketing, Communications, or a relevant functional area.
• Bachelor’s degree or equivalent relevant experience required.
• Strong ability to lead strategic planning and large-scale programs.

Responsibilities

• Define the strategic vision for GTM and marketing programs and create a multi-year roadmap.
• Partner with executive marketing and GTM leadership to shape planning and investment.
• Translate strategy into scalable frameworks, governance, and execution models.
• Oversee evaluation and prioritization of marketing programs and transformations with ROI focus.
• Leverage analytics and market insights to inform data-driven investment decisions.
• Align cross-functional teams with long-term strategy and day-to-day execution.
• Develop executive-level narratives, presentations, and recommendations for stakeholders.
• Establish KPI frameworks and attribution models to link GTM to outcomes.
• Drive market and competitor analyses to identify growth opportunities and trends.
• Champion adoption of AI-driven insights to enhance GTM effectiveness.

Skills

GTM Strategy

Marketing Analytics

Data-driven Insights

Cross-functional Leadership

Strategic Planning

Transformation Programs

Executive Stakeholders

Demand Generation

Education

Bachelor's degree

Job description

SHI International Corp. is seeking a Sr Director of GTM & Marketing Strategy to define and drive the company’s go-to-market initiatives and marketing transformation.

The role partners with executive leadership to set strategy, align programs, and optimize investment decisions using data, analytics, and AI-driven insights. The ideal candidate will lead cross-functional teams across solution practices and business units, translating complex market signals into actionable plans and measurable