Senior Director, Enterprise Media - Paid, Owned & Earned

Philip Morris International; Stamford (CT); On-site; USD 282,000 - 352,000; Full time

Job summary

Philip Morris International is seeking a Senior Director of Media, Paid, Owned, and Earned to lead enterprise media strategy across U.S. commercial priorities from its Stamford, CT campus.

You will govern investment principles, drive cross-channel performance, and ensure alignment with brand, consumer experience, and commercial objectives. The role requires senior leadership experience and a track record of scalable media ecosystems.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• Experience leading media strategy across paid, owned, and earned media.
• Experience in large, matrixed organizations with executive leadership.

Responsibilities

• Define and lead enterprise media strategy across paid, owned, and earned channels.
• Establish channel architecture, governance, and investment principles; oversee budget allocation and optimization.
• Define KPI frameworks, reporting standards, dashboards, and governance for media performance.
• Lead agency, platform, vendor, and analytics partner strategies and relationships, driving ROI.

Skills

Media strategy

Leadership

Executive communication

Digital marketing

Stakeholder management

Education

Bachelor's degree

Advanced degree

Job description

Philip Morris International is seeking a Senior Director of Media, Paid, Owned, and Earned to lead enterprise media strategy across U.S. commercial priorities from its Stamford, CT campus.

You will govern investment principles, drive cross-channel performance, and ensure alignment with brand, consumer experience, and commercial objectives. The role requires senior leadership experience and a track record of scalable media ecosystems.