Senior Director, Digital Marketing — Drive Growth, Impact

Brady, Co; Washington (District of Columbia); On-site; USD 132,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Flexible spending accounts

Parking & transit accounts

403(b) plan with discretionary match

Life and AD&D coverage

Cell phone reimbursement

Headspace subscription

Parental leave (16 weeks)

Unlimited PTO

13 federal holidays

Job summary

Brady’s Communications team seeks a Senior Director, Digital Marketing to lead the organization’s digital marketing and audience-growth strategy. This senior leader will develop and execute integrated strategies across email, website, social media, SMS, paid media, search, and emerging channels.

The ideal candidate is a strategic, data-driven digital leader with deep expertise in performance marketing, SEO, AI/Search optimization, paid media, fundraising analytics, and conversion optimization.

Qualifications

• 10+ years of professional experience in digital marketing with leadership responsibility.
• Proven success in digital transformation, brand growth, and audience development.
• Strong skills in SEO, AEO/GEO, site optimization, and digital acquisition.
• Experience with high-budget paid advertising programs and analytics tools.
• Experience with fundraising platforms and CRM systems (EveryAction preferred).
• Excellent written and verbal communication, with ability to translate data into recommendations.

Responsibilities

• Lead Brady’s digital marketing and audience-growth strategy across channels.
• Diversify the supporter base and develop annual/multi-year digital roadmaps.
• Oversee SEO, AEO/GEO, paid media, and conversion optimization initiatives.
• Manage budgets, measure KPIs, and optimize resource allocation.
• Collaborate with Development and Communications to integrate fundraising efforts.
• Mentor the digital team and oversee agency partnerships.

Skills

Digital marketing leadership

Data-driven decision making

Audience growth strategies

Conversion optimization

Budget management

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Meta Ads Manager

Engaging Networks

EveryAction

Job description

Brady’s Communications team seeks a Senior Director, Digital Marketing to lead the organization’s digital marketing and audience-growth strategy. This senior leader will develop and execute integrated strategies across email, website, social media, SMS, paid media, search, and emerging channels.

The ideal candidate is a strategic, data-driven digital leader with deep expertise in performance marketing, SEO, AI/Search optimization, paid media, fundraising analytics, and conversion optimization.