Director of Digital Marketing & Growth Analytics

Patriot Mobile; Grapevine (TX); Presencial; USD 110.000 - 170.000; Jornada completa

Descripción de la vacante

Patriot Mobile seeks an experienced Digital Marketing Leader to oversee SEM/SEO, social, content, email, affiliate, and CTV/OTT strategies. You will evaluate current initiatives, identify gaps, and establish data-driven strategies to improve performance across channels.

The role reports to the Senior Vice President of Marketing and Partnerships and leads a small team. You will emphasize Google-centric marketing, demand generation, and robust analytics, building dashboards and attribution models

Formación

• Bachelor’s degree in Marketing, Digital Marketing or related field.
• Minimum 5–8 years in digital marketing with Google Ads, SEM/SEO experience.
• Experience leading teams (2+ years) and managing budgets.
• Certifications in Google Ads or Analytics preferred.

Responsabilidades

• Lead digital marketing across SEM/SEO, social, content, email, affiliate, and CTV/OTT.
• Own Google Ads strategy, budgets, bidding, audiences, and ROI reporting.
• Develop and maintain KPI-driven dashboards and analytics.
• Coordinate with internal teams and partners to align campaigns with business goals.
• Mentor and evaluate the digital marketing team; drive process improvements.

Conocimientos

Digital marketing

Google Ads

Google Analytics

Data dashboards

Team leadership

Content marketing

SEO/SEM

Programmatic buying

Communication

Educación

Bachelor’s degree

Herramientas

GA4

Google Tag Manager

Looker Studio

Tableau

SEMrush

Ahrefs

Moz

Screaming Frog

Descripción del empleo

Patriot Mobile seeks an experienced Digital Marketing Leader to oversee SEM/SEO, social, content, email, affiliate, and CTV/OTT strategies. You will evaluate current initiatives, identify gaps, and establish data-driven strategies to improve performance across channels.

The role reports to the Senior Vice President of Marketing and Partnerships and leads a small team. You will emphasize Google-centric marketing, demand generation, and robust analytics, building dashboards and attribution models