Senior Director, Digital Marketing — Growth & Impact

Brady Center to Prevent Gun Violence

Washington (District of Columbia)

On-site

USD 132,000 - 150,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Dental & vision insurance

FSA/ Parking & transit accounts

Headspace subscription

Parental leave (16 weeks)

Job summary

Brady Center to Prevent Gun Violence in Washington, DC seeks a Senior Director of Digital Marketing to lead the organization’s digital strategy, audience growth, and fundraising across email, website, social, and paid media. You will drive SEO, AEO/GEO, analytics, and conversion optimization while growing diverse audiences and integrating with Development.

The role requires a data-driven leader with 10+ years in digital marketing, strong leadership, and the ability to respond quickly to breaking

Qualifications

10+ years of professional experience in digital marketing, including supervisory experience.
Demonstrated success leading digital transformation, brand-growth initiatives, audience-development strategies, and integrated marketing programs.
Strong experience with website optimization, conversion-rate optimization, list building, audience segmentation, SEO, AEO/GEO, retargeting, and digital acquisition.

Responsibilities

Develop and lead Brady’s comprehensive digital marketing and engagement strategy across email, website, social media, SMS, search, paid media, and emerging platforms.
Diversify Brady’s supporter base by developing strategies that effectively reach new and substantially different audiences.
Establish annual and multi-year digital roadmaps to acquire, cultivate, reactivate, and sustain supporters across the digital ecosystem.
Develop and oversee strategies for SEO and AI Search/Answer Engine Optimization (AEO/GEO), with a focus on building long-term brand authority and organic growth.
Design and oversee an integrated paid media strategy aligned with Brady’s broader marketing and organizational priorities.
Develop audience targeting and acquisition strategies that balance brand awareness, engagement, supporter acquisition, fundraising, and direct-response goals.
Manage paid media budgets and continuously evaluate performance, expenditures, and resource allocation.
Partner closely with Development to integrate digital marketing and fundraising strategies across campaigns and supporter journeys.
Lead rapid- and direct-response efforts across web, social media, paid media, SMS, and other digital channels.
Develop conversion-driven strategies that map digital activities to key stages of the supporter journey.
Establish and oversee ambitious digital KPIs.
Identify trends, opportunities, and performance gaps and lead ongoing adjustments to strategy and resource allocation.
Oversee advanced use of Google Analytics 4, Google Tag Manager, advertising platforms, CRM data, and other analytics tools.
Build reporting and data visualization systems that provide clear insights, actionable insights
Champion a culture of experimentation, testing, learning, and scalable innovation.
Partner with the Vice President of Communications to build and mentor Brady’s new digital team, including supervision of the Social Media Manager and additional staff as the function grows.
Manage Brady’s digital marketing/fundraising agency partner, working closely with Chief of Development, Chief of Operations, and Vice President of Communications.
Provide strategic counsel to senior leadership on digital trends, opportunities, risks, and performance.