Digital Fundraising Manager: Drive Donor Growth & Impact

Brady Center to Prevent Gun Violence; Washington (District of Columbia); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(B) plan with employer match

Flexible spending accounts

Job summary

Brady Center to Prevent Gun Violence in Washington, DC is seeking a Digital Fundraising Manager to drive revenue across digital channels, grow the donor base, and coordinate with the Development and Communications teams to align campaigns with Brady’s mission.

The role focuses on email, website, social media, and SMS, with paid advertising programs. Requires 5+ years in direct-response digital fundraising and strong analytics to optimize donor conversion and retention.

Qualifications

• At least 5 years of experience in direct-response digital fundraising.
• Experience creating conversion-driven digital campaigns mapping to user journeys.
• Experience with fundraising CRMs (EveryAction, ActBlue preferred).
• Proficiency with analytics tools to optimize performance.

Responsibilities

• Oversee end-to-end digital fundraising campaigns across email, SMS, and ads.
• Lead paid media planning and buying across platforms (Facebook, Instagram, TikTok, etc.).
• Serve as platform lead for EveryAction; manage segmentation, tagging and donor journeys.
• Partner with departments to align campaigns with organizational priorities.
• Develop monthly content/strategy plans to attract and convert donors.

Skills

Direct-response fundraising

Campaign strategy

Analytics & reporting

Cross-functional collaboration

Tools

Engaging Networks

Facebook Ads Manager

P2P SMS

Google Analytics

Google Tag Manager

Job description

Brady Center to Prevent Gun Violence in Washington, DC is seeking a Digital Fundraising Manager to drive revenue across digital channels, grow the donor base, and coordinate with the Development and Communications teams to align campaigns with Brady’s mission.

The role focuses on email, website, social media, and SMS, with paid advertising programs. Requires 5+ years in direct-response digital fundraising and strong analytics to optimize donor conversion and retention.