Growth-Focused Organic Search Analyst

Seton; Milwaukee (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Comprehensive insurance coverage

Generous 401(k) with company match

Paid time off and holidays

Dress-for-your-day dress code

Matching Gift program

Job summary

Brady Corporation is seeking an Organic Search Analyst to join our growing digital marketing team in Milwaukee. You will partner with the SEO Manager to drive organic traffic, perform keyword research, and optimize pages and metadata to improve search visibility.

You’ll collaborate with Site Merchandising, Engineering, UX, Design and Product to implement SEO best practices, manage backlinks, and stay ahead of SERP trends. A data-driven mindset and the desire to learn are essential.

Qualifications

• Bachelor’s degree in communications, marketing/business, or related field or an Associate’s degree with 2–3 years of experience.
• 1+ year of search marketing experience.
• Familiar with web analytics and SEO tools (e.g. Google Analytics, Adobe Analytics, BrightEdge, Ahrefs).
• Desire to learn and evolve with SERP trends and best practices.

Responsibilities

• Create new innovative ways to drive organic traffic and search visibility.
• Perform keyword research and maintain targets with up-to-date volumes and competition.
• Optimize on-page SEO: landing page/ content ideation, metadata, redirects.
• Collaborate with cross-functional teams to implement SEO best practices.
• Oversee backlinks: maximize coverage, identify opportunities, rectify unlinked mentions.
• Investigate issues, run ad hoc analyses, and contribute to resolutions.
• Stay current with SEO tactics and search engine guidelines.
• Advocate for a seamless user experience for customers from search.

Skills

Data-driven

SEO knowledge

Education

Bachelor’s degree in communications, marketing/business, or related degree

Associate’s degree with 2–3 years of relevant experience

Tools

Google Analytics

Adobe Analytics

BrightEdge

Ahrefs

Job description

Brady Corporation is seeking an Organic Search Analyst to join our growing digital marketing team in Milwaukee. You will partner with the SEO Manager to drive organic traffic, perform keyword research, and optimize pages and metadata to improve search visibility.

You’ll collaborate with Site Merchandising, Engineering, UX, Design and Product to implement SEO best practices, manage backlinks, and stay ahead of SERP trends. A data-driven mindset and the desire to learn are essential.