Senior Director, Data & Analytics Strategy

PHD; Los Angeles (CA); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom seeks a Senior Director of Business Analytics in Los Angeles to lead analytics strategy for client campaigns. You will collaborate with planning and investment teams to translate data into actionable marketing insights, and guide clients on audience segmentation and measurement approaches.

A track record of leadership and client impact is essential. The role involves developing analytics roadmaps, mentoring team members, and staying ahead of industry trends such as data clean rooms and

Qualifications

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Mentor staff and build career growth plans.
• Advise on audience strategy, measurement, and analytics.

Skills

Marketing analytics

Audience segmentation

Data storytelling

Leadership

Client engagement

Communication

Budgeting & ROI

Education

University degree

Job description

Omnicom seeks a Senior Director of Business Analytics in Los Angeles to lead analytics strategy for client campaigns. You will collaborate with planning and investment teams to translate data into actionable marketing insights, and guide clients on audience segmentation and measurement approaches.

A track record of leadership and client impact is essential. The role involves developing analytics roadmaps, mentoring team members, and staying ahead of industry trends such as data clean rooms and