Senior Director, Customer Engagement & Data Strategy

About Asc Advisors Llc; Chicago (IL); On-site; USD 180,000 - 240,000; Full time

Job summary

About Asc Advisors Llc seeks a Senior Director of Digital Product – Customer Engagement & Data to lead vision, strategy, and execution of CRM, CDP, and Marketing Automation platforms. You will drive high-quality lead flow, lifecycle ownership, and actionable customer insights across B2B and B2B2C segments.

The role sits at the intersection of Sales, Marketing, IT, and Data, partnering with Sales Leadership to align workflows, governance, and expansion of direct customer commerce capabilities for

Qualifications

• 12+ years of experience in digital product management, CRM, CDP, or revenue systems.
• Deep expertise with the Salesforce ecosystem and customer data platforms (Adobe CDP preferred).
• Strong understanding of sales processes, lead management, and pipeline dynamics.
• Experience aligning CRM platforms with Sales Operations and revenue workflows.
• Proven ability to lead cross-functional teams in complex, matrixed organizations.
• Strong analytical skills with the ability to translate data into commercial insights.
• Solid understanding of data privacy, consent management, and compliance requirements.

Responsibilities

• Own the product strategy for customer engagement platforms including CRM, Marketing Automation, and CDP.
• Partner with Sales and Marketing to define lead lifecycle and workflows.
• Enable data-driven decision making with governance on data quality and privacy.
• Drive adoption of CRM and CDP with training and change management.
• Oversee direct customer commerce enablement for dealers and distributors.

Skills

Salesforce ecosystem

CDP

Lead management & pipeline

CRM & Sales Ops alignment

Cross-functional leadership

Data-driven insights

Data privacy & compliance

Job description

About Asc Advisors Llc seeks a Senior Director of Digital Product – Customer Engagement & Data to lead vision, strategy, and execution of CRM, CDP, and Marketing Automation platforms. You will drive high-quality lead flow, lifecycle ownership, and actionable customer insights across B2B and B2B2C segments.

The role sits at the intersection of Sales, Marketing, IT, and Data, partnering with Sales Leadership to align workflows, governance, and expansion of direct customer commerce capabilities for