Senior Director, CRM & Personalization

gotofoodsjobs; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

gotofoodsjobs is seeking a Sr. Director, CRM to own the CRM and lifecycle programs for the assigned brand groups. The role reports to the SVP, Loyalty, Personalization & CRM and serves as the senior CRM representative within the brand pod.

The position requires player-coach leadership, partnering with Brand, Media, Creative, Technology, Analytics, and Loyalty teams to evolve enterprise CRM capabilities and drive measurable business impact across brands.

Qualifications

• Senior CRM leadership and cross-functional collaboration.

Responsibilities

• Lead the CRM function and lifecycle strategy for assigned brands.
• Collaborate with Brand, Media, Creative, Technology, Analytics and Loyalty teams to develop CRM strategies.
• Drive guest engagement, frequency, and same-store sales growth.

Job description

gotofoodsjobs is seeking a Sr. Director, CRM to own the CRM and lifecycle programs for the assigned brand groups. The role reports to the SVP, Loyalty, Personalization & CRM and serves as the senior CRM representative within the brand pod.

The position requires player-coach leadership, partnering with Brand, Media, Creative, Technology, Analytics, and Loyalty teams to evolve enterprise CRM capabilities and drive measurable business impact across brands.