Sr. Director, CRM

gotofoodsjobs; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

gotofoodsjobs is seeking a Sr. Director, CRM to own the CRM and lifecycle programs for the assigned brand groups. The role reports to the SVP, Loyalty, Personalization & CRM and serves as the senior CRM representative within the brand pod.

The position requires player-coach leadership, partnering with Brand, Media, Creative, Technology, Analytics, and Loyalty teams to evolve enterprise CRM capabilities and drive measurable business impact across brands.

Qualifications

• Senior CRM leadership and cross-functional collaboration.

Responsibilities

• Lead the CRM function and lifecycle strategy for assigned brands.
• Collaborate with Brand, Media, Creative, Technology, Analytics and Loyalty teams to develop CRM strategies.
• Drive guest engagement, frequency, and same-store sales growth.

Job description

Sr. Director, CRM

The Sr. Director, CRM reports to the SVP, Loyalty, Personalization & CRM and owns the assigned brand group (restaurant or specialty) CRM and lifecycle program end-to-end. This role serves as the senior CRM representative within the brand pod, partnering closely with Brand, Media, Creative, Technology, Analytics, and Loyalty teams to develop and execute CRM strategies that drive guest engagement, frequency, and same-store sales growth.

As a player-coach leader, the Sr. Director is responsible for both leading the CRM function and directly owning CRM strategy for assigned brands. The role requires close collaboration with the peer Sr. Director, CRM to jointly evolve enterprise CRM capabilities, define best practices, and advance the organization's long-term CRM and personalization roadmap across all brands, in partnership with the Loyalty team.

This position leads CRM-driven campaign and promotional performance analytics, ensuring CRM and Loyalty programs deliver measurable business impact. The Sr. Director serves as a strategic partner to assigned brand leadership and the SVP while helping shape enterprise CRM strategy and transformation initiatives.