Senior CRM Director: Brand Growth & Personalization

GoTo Foods, LLC; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

GoTo Foods, LLC is seeking a Sr. Director, CRM to lead the end-to-end CRM and lifecycle programs for assigned brand groups, spanning email, push, SMS, and in-app channels.

You will shape strategy, segmentation, and personalization while partnering with Brand, Media, Creative, and Technology teams to drive guest engagement and loyalty. The role requires a player-coach leadership style, close collaboration with enterprise CRM initiatives, and the ability to translate analytics into actionable

Qualifications

• 10+ years of CRM and lifecycle marketing leadership at a multi-location consumer brand.
• Deep experience with enterprise CRM platforms such as Salesforce Marketing Cloud, Marigold, or comparable systems.
• Loyalty program experience with platforms such as Punchh, Kpbie, or comparable platforms.
• Demonstrated 1P data strategy expertise; experience rebuilding or scaling a 1P data motion.

Responsibilities

• Own the assigned brand group’s end-to-end CRM and lifecycle program across email, push, SMS, and in-app channels.
• Lead CRM-driven campaign and promotional analytics to drive measurable business impact.
• Partner with Brand, Media, Creative, Technology, Analytics, and Loyalty teams to develop CRM strategies.
• Collaborate with peers to evolve enterprise CRM capabilities and governance across the portfolio.
• Travel up to 25% may be required.

Skills

Segmentation

Personalization

Cross-functional credibility

Executive presence

Communication skills

Budget fiduciary management

Migration / rebuilds

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Salesforce Marketing Cloud

Marigold

Punchh

Job description

GoTo Foods, LLC is seeking a Sr. Director, CRM to lead the end-to-end CRM and lifecycle programs for assigned brand groups, spanning email, push, SMS, and in-app channels.

You will shape strategy, segmentation, and personalization while partnering with Brand, Media, Creative, and Technology teams to drive guest engagement and loyalty. The role requires a player-coach leadership style, close collaboration with enterprise CRM initiatives, and the ability to translate analytics into actionable