Senior Director, Creator Strategy & Brand Partnerships

THE; New York (NY); Hybrid; USD 136,000 - 184,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement Plan

Healthcare: medical, dental, vision

Ancillary: life and disability

Commuter Benefits

Job summary

THE·TEAM is a global marketing and talent representation company seeking a Senior Director of Creator Strategy. This hybrid role in LA or Dumbo, Brooklyn, requires turning consumer insights and cultural trends into scalable creator opportunities for top brands.

You’ll lead strategy, guide pitches, and shape cross-functional teams to deliver measurable client impact. Ideal candidates have 6–10 years in creator strategy, agency experience with national/global brands, and a talent for forecasting

Qualifications

• 6-10 years+ of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• A foundation in brand strategy, blending creative thinking with data-driven decision-making, with a strong ability to translate insights and strategy into compelling deck narratives and clear, persuasive storytelling.
• Agency experience, working with national/global brands, especially in tech or QSR.
• Natural ability to spot emerging creators and trends before they break.
• Understanding of macro and micro creator dynamics and when to tap different tiers of creators.
• Develop creative strategic solutions that address the client’s business challenges and goals.
• Impeccable communications, presentation and listening skills.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• Has a sixth sense for emerging cultural movements and their impact on creator content.
• AI fluency—comfort using AI-powered tools to enhance research, synthesis, ideation and presentation development.

Responsibilities

• Creative Brief Development – collaborate with insights/analytics, account and creative teams to distill consumer, category, culture and company data into actionable insights for client work.
• Scoped Creator Strategy – lead high-level, long-term creator strategy and vision, including campaign planning and creator tier identification.
• Business Development – contribute to new business responses; prepare pitches and transition wins to teams.
• Proactively lead the client’s business by anticipating opportunities through creator trends, platforms and culture, delivering value-added insights.

Job description

THE·TEAM is a global marketing and talent representation company seeking a Senior Director of Creator Strategy. This hybrid role in LA or Dumbo, Brooklyn, requires turning consumer insights and cultural trends into scalable creator opportunities for top brands.

You’ll lead strategy, guide pitches, and shape cross-functional teams to deliver measurable client impact. Ideal candidates have 6–10 years in creator strategy, agency experience with national/global brands, and a talent for forecasting