Senior Director, Creator Strategy

LE001 The.Team: SME, LLC; New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

401k Plan

Healthcare

Ancillary Benefits

Commuter Benefits

Job summary

THE TEAM is a global marketing and talent management firm seeking a Senior Director, Creator Strategy. You will unlock consumer insights, connect them to trends, and craft strategies that drive impact in the creator economy.

This full-time role is hybrid, based in LA or Dumbo, Brooklyn, with 3 days in office weekly. Ideal candidates have 6-10+ years in creator strategy or related fields, experience with national/global brands, and a strong ability to translate insights into compelling decks and

Qualifications

• 6-10 years+ experience in creator strategy or related fields.
• A foundation in brand strategy, blending creative thinking with data-driven decisions.
• Agency experience with national/global brands in tech or QSR is preferred.
• Ability to spot emerging creators and trends before they peak.
• Understand macro and micro creator dynamics and tier selection.
• Create strategic solutions addressing client business challenges.
• Strong presentation and speaking skills; effective storytelling.
• Proven track record of trend forecasting and cultural analysis.
• Sixth sense for emerging cultural movements impacting creator content.
• Proficient with AI-powered tools for research synthesis and ideation.

Responsibilities

• Creative Brief Development – distill consumer/category/culture data into actionable insights for projects.
• Scoped Creator Strategy – lead long-term creator strategy, campaigns, and tiering.
• Business Development – contribute to pitches and transition wins to teams.
• Proactively lead the client’s business by anticipating Creator trends and opportunities.

Skills

Creator strategy

Brand strategy

Storytelling

Cross-functional leadership

Trend forecasting

AI fluency

Communications skills

Leadership in teams

Job description

THE TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes. Shaped by our belief in the unifying power of sports, music and entertainment, THE TEAM leads with intelligence, ideas and influence.

JOB OVERVIEW

THE TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Senior Director, Creator Strategy who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities, this role is for you. This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.

WHAT YOU'LL DO

• Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront an creative set-up– and the transition of new business wins to teams.
• Proactively lead the client’s business – Anticipate opportunities by staying ahead of relevant Creator trends, platforms, innovation, audience and culture, and consistently bring forward insights and ideas that add value to client leads and advance the business.

WHAT WE'RE LOOKING FOR

• 6-10 years+ of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• A foundation in brand strategy, blending creative thinking with data-driven decision-making, with a strong ability to translate insights and strategy into compelling deck narratives and clear, persuasive storytelling.
• Agency experience, experience working with national/global brands especially in tech or QSR.
• Natural ability to spot emerging creators and trends before they break.
• Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
• Develop creative strategic solutions that address the client’s business challenges/ goals.
• Impeccable communications, presentation and listening skills.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• Has a sixth sense for emerging cultural movements and their impact on creator content.
• AI fluency- Comfort using AI-powered tools to enhance strategic work streams—such as research synthesis, insight development, brainstorming, and presentation development.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Commuter Benefits: Access support for travel and commuting needs, where available
• Base salary range: $150- $170k, plus bonus potential if applicable for role.
• Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.
• The salary range listed is just one component of the total compensation package for employees.
• Compensation decisions are dependent on circumstances of each role.
• THE TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
• THE TEAM is proudly an equal opportunity employer.
• We are always searching for the most passionate and talented people from all backgrounds and experiences to join us.
• More than 20 years into our evolution, we continue to expand our global reach and capabilities to serve clients across sports, music and entertainment.
• We are committed to making a meaningful impact across key areas of inclusion, community service and sustainability — not only for our employees, but for clients and the industry at large.
• THE TEAM is a leading global sports, music and entertainment company.

For more information, please visit the.team.