Senior Director, Creator Strategy

teamwass; New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement Plan

Healthcare

Ancillary Benefits

Commuter Benefits

Job summary

THE-TEAM in the United States is seeking a Senior Director of Creator Strategy to unlock consumer insights, connect with cultural trends, and develop strategies that drive impact in the creator economy. This hybrid role requires 3x weekly in LA or Dumbo, Brooklyn, with base salary range $150k–$170k plus potential bonuses.

You will lead high-level creator strategies, collaborate with insights, analytics, and creative teams, and drive business development through compelling pitches.

Qualifications

• 6-10+ years in creator strategy or related fields.
• Strong brand strategy with data-driven storytelling.
• Agency experience with national/global brands in tech or QSR.
• Ability to spot emerging creators and trends before they break.
• Excellent communications and leadership in cross-functional teams.
• Proven trend forecasting and cultural analysis to inform strategy.

Responsibilities

• Creative Brief Development - distill consumer/category/culture into actionable insights for client projects.
• Scoped Creator Strategy - leads long-term creator strategy, campaign planning, archetype and tier identification.
• Business Development - contribute to pitches and transition new business to teams.
• Proactively lead the client's business by anticipating opportunities from creator trends and culture.

Skills

Trend forecasting

Storytelling

Leadership

AI fluency

Creator strategy

Agency experience

Job description

JOB OVERVIEW:

THE-TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Senior Director, Creator Strategy who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities, this role is for you. This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.

WHAT YOU'LL DO:

• Creative Brief Development - Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy - Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development - Core contributor to new business response development; including preparation and delivery of pitches - particularly around strategic upfront an creative set-up- and the transition of new business wins to teams.
• Proactively lead the client's business - Anticipate opportunities by staying ahead of relevant Creator trends, platforms, innovation, audience and culture, and consistently bring forward insights and ideas that add value to client leads and advance the business.

WHAT WE'RE LOOKING FOR:

• 6-10 years+ of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• A foundation in brand strategy, blending creative thinking with data-driven decision-making, with a strong ability to translate insights and strategy into compelling deck narratives and clear, persuasive storytelling.
• Agency experience, experience working with national/global brands especially in tech or QSR.
• Natural ability to spot emerging creators and trends before they break.
• Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
• Develop creative strategic solutions that address the client's business challenges/ goals.
• Impeccable communications, presentation and listening skills.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• Has a sixth sense for emerging cultural movements and their impact on creator content.
• AI fluency- Comfort using AI-powered tools to enhance strategic work streams-such as research synthesis, insight development, brainstorming, and presentation development.

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement Plan : 401k plan including contribution matching.
• Healthcare : Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary : Critical illness, identity protection, pet insurance, 529 plans and more
• Commuter Benefits : Access support for travel and commuting needs, where available
• Base salary range: $150- $170k, plus bonus potential if applicable for role.

THE-TEAM does not discriminate on the basis of race, sex, color, religion, age, n