Senior Director, Creator Strategy

THE·TEAM; New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement Plan

Job summary

THE·TEAM in the United States is seeking a Senior Director, Creator Strategy to unlock consumer insights, connect them with cultural trends, and develop creator-driven brand opportunities.

This full-time, hybrid role requires leadership in cross-functional teams and a knack for identifying emerging creators and trends that drive client growth. Offices are in LA or Dumbo, Brooklyn with a 3x/week in-person expectation.

Qualifications

• 6-10 years+ experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• Strong foundation in brand strategy with data-driven decision-making.
• Agency experience with national/global brands, especially in tech or QSR.

Responsibilities

• Creative Brief Development with insights and analytics teams to distill consumer and culture data into actionable insights.
• Lead high-level, long-term creator strategy and campaign planning.
• Contribute to new business responses and pitches; support seamless handoff to teams.
• Stay ahead of creator trends, platforms and culture to identify opportunities for clients.
• Communicate insights clearly through persuasive storytelling and decks.

Skills

Creator strategy

Brand strategy

Data-driven decisions

Pitch decks

Agency experience

Trend forecasting

Cultural analysis

Leadership

AI fluency

Job description

THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team .JOB OVERVIEW:THE·TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Senior Director, Creator Strategy who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy.If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities, this role is for you.This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.WHAT YOU'LL DO:Creative Brief Development – Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.Scoped Creator Strategy – Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.Business Development – Core contributor to new business response development; including preparation and delivery of pitches – particularly around strategic upfront an creative set-up– and the transition of new business wins to teams.Proactively lead the client’s business – Anticipate opportunities by staying ahead of relevant Creator trends, platforms, innovation, audience and culture, and consistently bring forward insights and ideas that add value to client leads and advance the business.WHAT WE'RE LOOKING FOR:6-10 years+ of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.A foundation in brand strategy, blending creative thinking with data-driven decision-making, with a strong ability to translate insights and strategy into compelling deck narratives and clear, persuasive storytelling.Agency experience, experience working with national/global brands especially in tech or QSR.Natural ability to spot emerging creators and trends before they break.Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.Develop creative strategic solutions that address the client’s business challenges/ goals.Impeccable communications, presentation and listening skills.Demonstrated ability to be an effective leader in a cross-functional team environment.Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.Has a sixth sense for emerging cultural movements and their impact on creator content.AI fluency- Comfort using AI-powered tools to enhance strategicwork streams—such as research synthesis, insight development, brainstorming, and presentation development.What We OfferProfessional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.Parental Leave : We provide paid parental leave to support your family during important life events.Retirement Plan : 401k plan including contribution matching.Healthcare : Medical, dental, vision, FSA/HSA, life and disability coverage options.Ancillary : Critical illness, identity protection, pet insurance, 529 plans and moreCommuter Benefits : Access support for travel and commuting needs, where availableBase salary range: $150- $170k, plus bonus potential if applicable for role.Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role.THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.