Sr. Social Strategist (Creator/Influencer)

LE001 The.Team: SME, LLC; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

LE001 The.Team: SME, LLC is seeking a Senior Social Strategist to unlock consumer insights and develop strategies for impactful creator partnerships. This role requires 4-7 years of experience in creator partnerships and strong analytical skills.

You will work in a hybrid model, collaborating closely with creative and client teams to build innovative brand strategies.

The compensation range is $80-$90k per year, plus bonus potential. Join us in driving marketing innovation!

Qualifications

• 4-7 years’ experience in creator partnerships, digital strategy, or social-led brand strategy.
• Deep understanding of creator ecosystems across major platforms.
• Strong analytical skills to transform data into actionable insights.

Responsibilities

• Develop best-in-class creator strategies that drive cultural impact.
• Craft compelling pitch decks and presentations based on cultural insights.
• Identify and forecast emerging trends in social media and the creator economy.

Skills

4-7 years of experience in creator partnerships

Strong analytical skills

Exceptional writing abilities

Understanding of creator ecosystems (TikTok, Instagram, YouTube)

Experience in integrated brand campaigns

Job description

Job Summary

THE·TEAM is a global marketing and talent management company that pioneers innovative creator partnerships for some of the world’s most recognizable brands. We are seeking a Senior Social Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy.

Office Policy

Hybrid – 3 days on site out of our DUMBO office.

Job Overview

As our Senior Social Strategist, you will be a key driver of innovative partnerships that resonate across platforms and culture. You will develop and execute strategies that center on consumer behavior, cultural insights, and platform trends to ensure seamless brand integration across creator‑led initiatives. You’ll work cross‑functionally with creative, talent, and client teams to build partnerships that move the needle.

What You’ll Do

• Develop best‑in‑class creator strategies that drive cultural impact, brand storytelling, and measurable engagement.
• Lead strategic development across multiple channels, ensuring creator partnerships align with broader brand objectives.
• Craft compelling pitch decks and presentations that translate cultural insights into brand opportunities.
• Turn observations and cultural truths into original and actionable insights.
• Lead dynamic brainstorms and ideation sessions to develop innovative creator‑led campaigns.
• Collaborate closely with creative teams to develop ideas and ensure strategic alignment across all executions.
• Identify and forecast emerging trends in social media, pop culture, and the creator economy.
• Develop trend reports and cultural insights documents for clients and internal teams.
• Provide thought leadership on platform evolution, influencer dynamics, and audience behavior shifts.
• Ensure seamless integration of strategy, content, and execution across all digital and social channels.

What We’re Looking For

• 4-7 years of experience in creator partnerships, digital strategy, or social‑led brand strategy.
• Agency experience is a must.
• Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces.
• Experience strategizing for integrated brand campaigns, with a strong POV on creator marketing best practices.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• Strong analytical skills with the ability to transform platform and creator performance data into actionable insights.
• Exceptional writing abilities that adapt across different platforms, voices, and client needs.
• Experience collaborating with creative teams to shape and refine campaign direction.
• Ability to work independently, proactively identify opportunities and drive innovation.
• Experience in sports marketing, spirits, or QSR brand partnerships is a plus.

Compensation

Base salary range: $80- $90k/year, plus bonus potential if applicable for role.

EEO Statement

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in the provision of employment opportunities and benefits. THE·TEAM is proudly an equal opportunity employer.