Sr. Director, Talent & Creator Marketing

Game Seven Agency; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Game Seven Agency in New York seeks a Sr. Director of Talent & Creator Marketing to lead a growing team and shape our creator‑driven campaigns. This hands‑on senior role blends strategic direction with day‑to‑day mentorship, campaign ideation, talent negotiation, and delivery.

You will own strategy for pitches, collaborate across accounts, creative, and social teams, and ensure client objectives are met while scaling operations and maintaining top‑tier talent relationships.

Qualifications

• 8+ years of talent & influencer/creator marketing experience.
• 2–3 years directly managing people and overseeing campaigns.
• Experience across brand, entertainment, or sports clients preferred.
• Proven ability to build and present strategies and decks that win business.
• Deep fluency in the creator ecosystem and trends.
• Track record of negotiating talent deals at scale.

Responsibilities

• Directly oversee a small influencer marketing team—assigning work, reviewing output, coaching on craft, and meeting deadlines.
• Support team growth through regular feedback, hands-on guidance, and clear expectations.
• Develop workflows and tooling to scale as workload grows.
• Drive talent & influencer strategy for pitches and proposals from concept to deck.
• Create sales materials, case studies, and capabilities presentations to win business.
• Translate client briefs into clear, differentiated campaign strategies with measurable objectives.
• Collaborate with account, creative, and social teams to bring ideas to life.
• Oversee campaigns from kickoff through talent negotiation, contracting, briefing, content review, and delivery.
• Be the day-to-day point of contact on high-priority accounts, ensuring nothing slips.
• Oversee contracting across the team, including terms, usage rights, and FTC compliance.
• Own or supervise fast-turn projects, making quick calls on talent and scope.
• Review and sign off on campaign reporting with client-ready recaps.
• Maintain relationships with talent, agents, and creator networks.

Skills

Talent & influencer marketing

People management

Brand/entertainment/sports experience

Proposal & deck presentation

Creator ecosystem fluency

Talent negotiation

Creator network relationships

Project management

Communication skills

Influencer platforms & reporting

Tools

AspireIQ

Grin

Traackr

CreatorIQ

Reporting tools

Job description

OVERVIEW

We are looking for a Sr. Director of Talent & Creator Marketing to oversee a growing team and a portfolio of complex, high-profile campaigns. This role is an opportunity to shape how we show up in the creator economy and build something lasting. This is a hands‑on senior role - you'll manage and develop team members day-to-day while staying deeply involved in campaign execution, from ideation and pitching through talent negotiation, briefing, and delivery. You bring client confidence, sharp judgment, and the ability to juggle fast-moving projects without losing the details.

WHAT YOU'LL DO

Team Oversight & Development

• Directly oversee a small influencer marketing team - assigning work, reviewing output, coaching on craft, and keeping everyone moving on deadline.
• Support team members' growth through regular feedback, hands-on guidance, and clear expectations.
• Build and refine workflows, processes, and tooling that help the team execute more efficiently as the workload grows.

Strategy, Ideation & Sales

• Drive talent & influencer strategy for new business pitches and existing client proposals - from concept through polished deck.
• Develop compelling sales materials, case studies, and capabilities presentations that win and retain business.
• Translate complex client briefs into clear, differentiated campaign strategies with measurable objectives.
• Collaborate closely with account, creative, and social teams to bring integrated ideas to life.

Program Execution & Oversight

• Personally oversee key campaigns from kickoff through wrap - staying close to talent negotiation, contracting, briefing, content review, and final delivery.
• Step in as the Day-to-day point of contact on high-priority or complex accounts, ensuring nothing slips through the cracks.
• Oversee all contracting across the team, including deal terms, usage rights, exclusivity, and FTC compliance.
• Own or directly supervise fast-turn projects, making quick calls on talent, scope, and execution without sacrificing quality.
• Review and sign off on campaign reporting, ensuring recaps are accurate, insightful, and client-ready.
• Maintain direct relationships with talent, agents, and creator networks - and put those relationships to work on campaigns.

Client Management

• Serve as a trusted senior client partner - proactively bringing ideas, handling escalations, and presenting work with confidence.
• Navigate complex client organizations, stakeholder dynamics, and approval processes with ease.
• Manage multiple accounts and workstreams simultaneously without dropping the ball.

WHAT YOU BRING

• 8+ years of talent & influencer/creator marketing experience, with at least 2–3 years directly managing people and overseeing campaigns.
• Experience across brand, entertainment, or sports clients preferred. Agency background strongly preferred.
• Proven ability to build and present strategies and decks that win business.
• Deep fluency in the creator ecosystem - platforms, talent tiers, rates, content formats, and emerging trends.
• Track record of negotiating talent & influencer/creator deals at scale, including celebrity and macro talent.
• Existing relationships with creator talent and management strongly preferred.
• Strong project management skills with the ability to manage competing priorities under tight deadlines.
• Collaborative partner who also knows when to own a decision and drive the work forward.
• Exceptional written and verbal communication - polished in client settings, clear and direct internally.
• Experience with influencer platforms (e.g., AspireIQ, Grin, Traackr, CreatorIQ) and reporting tools.

BONUS POINTS

• Experience in sports, music, or entertainment verticals.
• Background in paid amplification and dark posting strategy for creator content.
• Familiarity with both brand safety considerations and authentic creator-first storytelling.

The pay range for this position is: $170,000 - $190,000 per year.

• This position is also eligible for benefits and discretionary bonus.

Please note that compensation information is a good‑faith assessment associated with this position only and is provided pursuant to local salary transparency laws.

Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

This role is not eligible for sponsorship.

Game Seven provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation, and training.