Senior Director, Consumer Marketing & Growth

Medline Industries, LP; Northfield (CT); On-site; USD 154,000 - 231,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) contributions

Paid time off

Job summary

Medline Industries, LP is seeking a senior consumer marketing leader to drive brand awareness, demand generation, and revenue growth across channels. You will translate insights into integrated strategies, lead teams, and partner with Sales, Product Management, and other functions to advance business objectives.

The role directs marketing programs for a broad portfolio, establishes metrics, and manages budgets and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8–12 years of progressive marketing experience with consumer marketing responsibility.
• At least 5 years leading managers or teams overseeing multi‑channel programs.
• Experience partnering cross‑functionally to drive revenue growth and launches.
• Strong understanding of consumer behavior, segmentation, positioning, and multichannel strategies.
• Experience using data and analytics to guide decisions and measure outcomes.
• Proven leadership in matrixed environments with ability to balance strategy and execution.

Responsibilities

• Direct the development and execution of consumer marketing strategies for products, platforms, and programs.
• Oversee integrated campaigns across digital, advertising, promotions, events, and PR.
• Apply insights and market analysis to inform strategy and investment decisions.
• Partner with Sales and Product Management to support go‑to‑market initiatives and revenue objectives.
• Provide leadership to consumer marketing teams and guide priorities and performance.
• Lead development of marketing materials and messaging to ensure consistent brand positioning.
• Establish performance metrics, monitor campaigns, and drive ROI improvements.
• Manage marketing budgets, resources, and external partners for efficient delivery.
• Contribute marketing expertise to senior leadership planning.

Skills

Leadership

Strategic marketing

Cross-functional collaboration

Data analytics

Consumer insights

Brand strategy

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Master’s degree in Marketing or MBA (preferred)

Job description

Medline Industries, LP is seeking a senior consumer marketing leader to drive brand awareness, demand generation, and revenue growth across channels. You will translate insights into integrated strategies, lead teams, and partner with Sales, Product Management, and other functions to advance business objectives.

The role directs marketing programs for a broad portfolio, establishes metrics, and manages budgets and external partners.